Samsung 2012 Annual Report Download - page 13

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IT & Mobile
Communications
INNOVATION
Samsung Electronics is creating a culture of innite possibilities
that enriches lives and amazes the world. The deep trust and commitment of
our customers drives our continuous eorts to lead change and innovation.
2322
03
ATIV book 9 Notebook
Designed for mobility, the
premium notebook is built
with the same material as
advanced aircraft, making
it twice as strong as
aluminum yet ultra-light
with fast, powerful
performance.
02
GALAXY Note II
The ultimate smartphone for on-the-
go creativity, the GALAXY Note II
enables unique experiences in
personalized and expressive content
creation. Advanced S Pen interface
and Air View give users more options
and allow content previews without
opening email or applications.
01
GALAXY S4
Developed to redefine the way
we live, the next-generation
smartphone makes every moment of
life meaningful with highly crafted
larger screen and battery, thin bezel,
slim chassis and eye, voice and motion
recognition. The GALAXY S4 gets you
closer to what matters in life.
01
NX20 with 20.3-megapixel APS-C CMOS sensor,
developed by Samsung to provide high-quality images
with rich color and details in 3-inch AMOLED display.
In addition, we garnered top reviews for our unique
compact camera MV900F with a rotating flip-up touch
screen, and for the QF20 Wi-Fi camcorder with a switch-
grip feature that permits shooting with either hand.
In 2013, we will build on our advances in digital
imaging by launching new products with excellent
picture quality, great optical performance and
convenient user interfaces to reinforce our leadership in
SMART camera market, including new NX and GALAXY
Camera series.
As digital devices evolve, the way of mobile
communications is rapidly shifting from simple voice calls
and text messaging to image-based interactions.
Ushering in a new era of image communications and a
new category in the digital camera market, Samsung
Electronics pioneered the world’s first SMART camera.
In 2012, anticipating rising interest in enjoying, editing
and instant sharing of images after shooting, we released
the GALAXY Camera is an innovative camera that features
Android OS, 3G/LTE network capabilities and a generous
4.8-inch HD display, the camera was hailed for originating
new trends in digital imaging devices.
We also launched three NX series cameras, including
MOBILE COMMUNICATIONS
BUSINESS
Focused on People Inspired innovation,
we always aim to deepen value and convenience
for our customers
02 03Top Global
Smartphone Sales and
Market Share in 2012
213 Million units sold
Source: Strategy Analytics, IDC
16% Growth in
Mobile PC Sales
Revenue
Best industry growth rate
BUSINESS
OVERVIEW
30.4%
USD
7.5
Billion
2011 2012
USD
8.7
Billion