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Consumer
Electronics
DISCOVERY
Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the territory of
the unknown to discover potential and fulll greater promise.
1110
Last year, after systematic market research, we
implemented our premium TV marketing and
differentiated strategy by regions. In 2013, we will
reinforce our ultra large size premium TV lineups and
enhance the premium brand image by highlighting
innovative Smart TV features.
Continuing our innovation in the AV business, last
year we launched the world’s first wireless audio dock
with a built-in vacuum tube. In 2013, we employed a
vacuum tube and wireless connection to TV to sound
bar speakers AirTrack HW-F750, ensuring our lead in the
global AV market with our new audio system.
Samsung Electronics has earned No. 1 global market
share across all TV categories every year from 2006
through 2012, including for flat panel TVs and LCD
TVs. Despite the depressed TV market, we maintained
our dominant position by extending our sales lead over
competitors in advanced North American and
European markets, as well as in emerging markets
like Asia, Africa and Latin America. That striking
performance was built on ultra large size premium
Smart TV models, such as the ES9000 and ES8000,
with innovative and differentiated picture quality
and design.
03
AirTrack HW-F750
New concept in premium
audio systems finds the
best sound and links to
your TV via Bluetooth
connection; HW-F750
provides warm and rich
sound by combining
analog and digitally
produced sounds
02
Smart TV F8000
Offers the full range of Smart TV
features: S Recommendation, to
recommend customized
content; Smart Hub, redesigned
to easily find content with
intuitive panel UI; Smart
Interaction, to recognize voice
and gestures; and Evolution Kit,
to update to the latest Smart TV
01
UHD TV 85S9
The 85-inch UHD TV, with timeless gallery design
and splendid sound, features 8-megapixel picture
quality, four times more vivid than Full HD, and the
world’s largest 2.14-meter screen
01 0302
VISUAL DISPLAY
BUSINESS
Our astute strategy for the evolutionary
Smart TV and premium ultra large size TVs will
solidify the No. 1 global leadership for
eight consecutive years
Top Global
Flat Panel TV
Market Share in 2012
Source: GfK, NPD (based on sales revenue)
30.56%
Top Global
Smart TV
Market Share in 2012
37.22%
BUSINESS
OVERVIEW