Samsung 2012 Annual Report Download - page 15

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IT & Mobile
Communications
INNOVATION
Samsung Electronics is creating a culture of innite possibilities
that enriches lives and amazes the world. The deep trust and commitment of
our customers drives our continuous eorts to lead change and innovation.
2726
01
02
GC100
GALAXY Camera features
21x optical zoom,
16.3-megapixel BSI CMOS
sensor, 4.8-inch HD display,
Android OS platform and
3G/LTE network
DIGITAL IMAGING
BUSINESS
Introducing the next big thing in digital
imaging and the innovative SMART cameras
that lead the trends
01
NX300
An interchangeable-lens SMART Compact System camera with
20.3-megapixel APS-C CMOS sensor, fast Hybrid Auto Focus
(AF) system and AutoShare, which can simultaneously shoot
and send photos to other digital devices
Global CSC
(Mirrorless Camera)
Market Share
Source: GfK (based on Q4 2012 sales revenue)
12.1%
Global
Compact Camera
Market Share
11.3%
BUSINESS
OVERVIEW
0302
03
WB250F
24mm wide-angle lens with
18x optical zoom and
upgraded SMART Camera 2.0
features, including Remote
Viewfinder and AutoShare to
connect with smartphone or
tablet and automatically back
up images and videos
We also launched three NX series cameras, including NX20
with 20.3-megapixel APS-C CMOS sensor, developed by
Samsung to provide high-quality images with rich color
and details in 3-inch AMOLED display.
In addition, we garnered top reviews for our unique
compact MV900 Mirror Pop camera with a rotating flip-up
touch screen and for the QF20 Wi-Fi camcorder with a
switch-grip feature that permits shooting with either hand.
In 2013, we will build on our advances in digital imaging
by launching new products with excellent picture quality,
great optical performance and convenient user interfaces
to reinforce our leadership in SMART camera market,
including new NX and GALAXY Camera series.
As digital devices evolve, the way of mobile
communication is rapidly shifting from simple voice
calls and text messaging to image-based interactions.
Ushering in a new era of image communications and a
new category in the digital camera market, Samsung
Electronics pioneered the world’s first SMART camera.
In 2012, anticipating rising interest in enjoying, editing
and instant sharing of images after shooting, we
released GALAXY Camera. GALAXY Camera is an
innovative camera that features Android OS, 3G/LTE
network capabilities and a generous 4.8-inch HD
display, the camera was hailed for originating new
trends in digital imaging devices.