Radio Shack 2004 Annual Report Download - page 8

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more opportunity.
iGo-branded products. But the benefits from our partnership
reach further. In return for giving Mobility thousands of distribution
points for their products, RadioShack benefits financially when
Mobility products are sold through various other channels, not
just through RadioShack stores. It’s a win-win for RadioShack
and Mobility.
Framing innovative agreements around intellectual property
rights, equity positions, patent rights or licensing assures each
party’s best interests and is an effective way to partner. By jointly
What I want is...
Together with our business partners, we identified
how we can drive improved bottom-line results.
Were jointly entering under-penetrated
markets with the goal of driving adoption rates
for new technologies by engaging in strategic
alliances with original equipment manufacturers.
Consider our partnership with Mobility
Electronics. We’re seeing good sales gains in our
stores from power devices through their line of
6 2004 Annu al R epor t