Radio Shack 2004 Annual Report Download - page 4

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Please find page 4 of the 2004 Radio Shack annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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So we looked at how we do what we
do for customers – ease of checkout, hassle-
free returns, interactive product displays,
knowledgeable sales help, total store image,
and lots of behind-the-scenes processes.
And we jump-started three synchronized
performance improvement initiatives that will
align assortment, environment and people in
lock-step, lifting all to a higher level.
Our store managers asked for more innovative and creative
products. So we’re combining new products and a new store
environment with enhanced people training to create a uniquely
superior customer experience.
Product assortment and price are hugely important, of course,
but customers want more. They want a total experience: more
innovative products, attractively displayed in a fresh store
environment, supported by helpful store associates who know
their stuff backward and forward.
2 2004 Annu al R epor t
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