Radio Shack 2004 Annual Report Download - page 13

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RadioShack handles everything – kiosk development, implementation,
day-to-day operations and maintenance. The customer sees Sprint and
nothing else. But the retail expertise is all RadioShack. In return, we
share profits with Sprint. We expect to develop, deploy and operate
Sprint-branded kiosks in about 200 of the nation’s leading shopping
malls in 2005, and we plan a total of 500 by the end of 2007.
SAM’S CLUB stores are another example of retail services. By
acquiring selected assets from a wireless distributor and contracting
with SAM’S CLUB stores, we added more than 500 wireless kiosks and
0 V E R T H E N E X T 3 Y E A R S :
Better product assortment, better trained people
and upgraded store environments converge
to benefit store performance.
E N V I R O N M E N T
P E O P L E
A S S O R T M E N T
E N V I R O N M E N T
P E O P L E
A S S O R T M E N T
G E O G R A P H I C E X PA N S I O N
3 R D PA R T Y R E TA I L / O E M
R E TA I L S E R V I C E S
L E V E R A G I N G O U R R E T A I L E X P E R I E N C E
- Retail services: wireless repair, kiosk operations, global sourcing
- Third-party original equipment manufacturer (OEM) retailing
- Expanding store base in Mexico
increased our wireless market share nationwide.
Is there any reason for us not to sell other
technology products this way? Not at all. The
partnership opportunities here are vast. Lots
of great brands would love more doors through
which to sell their technology.
So whether it’s core or close-to-core, the
potential comes down to this: Opportunity.
And with opportunity comes growth.
200 4 An nual Rep ort 11