Oracle 2010 Annual Report Download - page 19

Table of Contents
identifying hardware systems support processes that are intended to proactively identify and solve quality issues and to increase the amount of new hardware
systems support contracts sold in connection with the sales of our hardware systems products. Hardware systems support contracts are generally priced as a
percentage of the net hardware systems products fees. Our hardware systems support revenues represented 7% and 3% of our total revenues in fiscal 2011 and
2010, respectively.
Services Business
Our services business consists of consulting, Cloud Services and education.
Consulting
Oracle Consulting is designed to help our customers more successfully deploy our products. Our consulting services include business and IT strategy alignment,
enterprise architecture planning and design, initial product implementation and integration, and ongoing product enhancements and upgrades. Together, these
services are designed to help our customers achieve their business goals, reduce the risk associated with their IT initiatives, and maximize their return on
investment. Oracle Consulting engages customers directly and provides specialized expertise to our global systems integrator partners. We utilize a global,
blended delivery model to optimize value for our customers and partners, consisting of on-site consultants from local geographies, industry specialists and
consultants from our global delivery and solution centers. Consulting revenues represented 8%, 10% and 14% of total revenues in fiscal 2011, 2010 and 2009,
respectively.
Cloud Services
Our Cloud Services segment, which was formerly named On Demand, includes certain of our Oracle Cloud Services offerings and technology, and Advanced
Customer Services. We believe that our Cloud Services offerings provide our customers with increased business performance, reduced risk, a predictable cost
and more flexibility and choice in terms of service in order to maximize the performance of their Oracle software and hardware products and services.
Oracle Cloud Services are designed to provide comprehensive software and hardware management and maintenance services for customers hosted at Oracle data
center facilities, select partner data centers or physically on-site at customer facilities. Advanced Customer Services provides support services, both onsite and
remote, to Oracle customers to enable increased performance and higher availability of their products and services.
Cloud Services revenues represented 4% of total revenues in fiscal 2011 and 3% of total revenues in each of fiscal 2010 and 2009.
Education
We provide training to customers, partners and employees as a part of our mission of accelerating the adoption and use of our software and hardware products
and to create opportunities to grow our product revenues. Our training is provided through a variety of formats, including instructor-led classes at our education
centers, live virtual training, self-paced online training, training via CD-ROM, private events and custom training. Our live virtual class offerings allow students
anywhere in the world to receive real-time, interactive training online. In addition, we also offer a certification program certifying database administrators,
developers, implementers, consultants and architects. Education revenues represented 1% of total revenues in each of fiscal 2011 and 2010 and 2% of our total
revenues in fiscal 2009.
Marketing and Sales
We directly market and sell our products and services to businesses of many sizes and in many industries, government agencies and educational institutions. We
also market, and sell our products through indirect channels. No single customer accounted for 10% or more of our total revenues in fiscal 2011, 2010 or 2009.
15
Source: ORACLE CORP, 10-K, June 28, 2011 Powered by Morningstar® Document Research℠