Oracle 2010 Annual Report Download - page 16

Table of Contents
Supply Chain Management
We offer a comprehensive set of SCM software products that span from demand management, order management, supply chain planning, sales and operations
planning, procurement and sourcing to product development, manufacturing, transportation and warehouse management. Our SCM products are designed to
provide our customers the ability to forecast and fulfill demand for their products through end-to-end integrated, yet modular software. Customers can use Oracle
SCM products to predict demand and market requirements, manage the lifecycle of their products, innovate and adapt in response to volatile market conditions,
align operations across global networks and deploy lean, mixed-mode manufacturing with integrated manufacturing execution systems that meet both discrete
and process requirements.
Enterprise Performance Management
We offer a suite of EPM applications that are engineered to automate, integrate, and administer a broad range of financial and operational management processes
within an organization. Our EPM applications enable organizations to define and model their financial structure; to define their operating plans and manage
financial budgets; to allocate indirect revenues and costs to better understand business unit profitability; to consolidate and aggregate financial results from a
variety of systems; and to manage the financial close and statutory reporting processes.
Business Intelligence Applications (Analytic Applications)
We also provide packaged business intelligence applications for ERP and CRM processes as well as industry-specific analytic applications. Each of our business
intelligence applications features packaged data models; packaged ETL processes; packaged key performance indicators (KPIs); and packaged dashboards to
deliver insight that is tailored for business processes. Our business intelligence applications are built on Oracle’s business intelligence technology and source data
from multiple versions of Oracle CRM and ERP applications as well as from non-Oracle data sources. Our EPM and business intelligence applications together
with our business intelligence technology allow us to offer our customers an integrated solution that spans planning and budgeting, financial management,
operational analytics, and reporting.
Enterprise Project Portfolio Management (EPPM)
Our EPPM software products target project-intensive industries such as engineering and construction, aerospace and defense, utilities, oil and gas,
manufacturing, professional services and project-intensive departments within other industries. Our EPPM products help companies propose, prioritize and select
project investments and plan, manage and control the most complex projects and project portfolios.
Web Commerce
In fiscal 2011, we acquired Art Technology Group, Inc. (ATG), a leading provider of web commerce software and related subscription-based commerce
optimization applications. The ATG solution is designed to enable enterprises to create an online customer experience with merchandising, marketing, content
personalization, automated recommendations, and live-help services. By combining ATG’s software with Oracle’s CRM software, we offer a unified
cross-channel commerce and CRM platform, which is designed to enable businesses to deliver a consistent experience across a variety of different customer
points of contact including sales, marketing, service, contact center and the internet. This combined platform is designed to enable our customers to strengthen
their customers’ loyalty, improve brand value, achieve better operating results, and increase business response time across online and traditional commerce
environments.
Industry-Specific Applications
Oracle Applications can be tailored to offer customers a variety of industry-specific solutions. As a part of our strategy, we strive to ensure that our applications
portfolio addresses the major industry-influenced technology challenges of customers in key industries that we view as strategic to our future growth, including
communications, education, energy, engineering and construction, financial services, healthcare, life sciences,
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Source: ORACLE CORP, 10-K, June 28, 2011 Powered by Morningstar® Document Research℠