Oracle 2009 Annual Report Download - page 13

Table of Contents
indicators (KPIs); and packaged dashboards and scorecards to deliver insight that is tailored for business processes in 20 industries. Our Business Intelligence
Applications are built on Oracle’s Business Intelligence technology and source data from multiple versions of Oracle CRM, ERP, EPM, and SCM applications as
well as from non-Oracle ERP applications. Our EPM and Business Intelligence Applications together with our Business Intelligence technology allow us to offer
our customers an integrated solution spanning planning and budgeting; financial management; operational analytics; and reporting.
Enterprise Project Portfolio Management (EPPM)
Our EPPM software solutions target project-intensive industries such as engineering and construction, aerospace and defense, utilities, oil and gas,
manufacturing, professional services and project-intensive departments within other industries. Our EPPM solutions help companies propose, prioritize and
select project investments and plan, manage and control the most complex projects and project portfolios.
Industry-Specific Applications
Our applications can be tailored to offer customers a variety of industry-specific solutions. As a part of our strategy, we strive to ensure that our applications
portfolio addresses the major industry-influenced technology challenges of customers in key industries that we view as strategic to our future growth, including
banking and financial services, communications, education, engineering and construction, health sciences, insurance, manufacturing, professional services, public
sector, retail and utilities.
Software License Updates and Product Support
We seek to protect and enhance our customers’ current investments in Oracle software by offering proactive and personalized support services, including our
Lifetime Support policy, and unspecified product enhancements and upgrades. Software license updates provide customers with rights to unspecified software
product upgrades and maintenance releases and patches released during the term of the support period. Product support includes internet and telephone access to
technical support personnel located in our global support centers, as well as internet access to technical content through “My Oracle Support”. Software license
updates and product support contracts are generally priced as a percentage of the net new software license fees. Substantially all of our customers purchase
software license updates and product support contracts when they acquire new software licenses and renew their software license updates and product support
contracts annually. Our software license updates and product support revenues represented 49%, 50% and 46% of our total revenues in fiscal 2010, 2009 and
2008, respectively.
Hardware Systems Business
As a result of our acquisition of Sun in January 2010, we entered into a new hardware systems business. Our hardware systems business consists of two operating
segments: hardware systems products and hardware systems support.
Hardware Systems Products
Our customers demand a broad set of hardware systems solutions to manage growing amounts of data and computational requirements, to meet increasing
compliance and regulatory demands, and to reduce energy, space, and operational costs. To meet these demands, we have a wide variety of innovative hardware
systems offerings, including servers and storage products, networking components, operating systems and other hardware-related software. Our hardware
systems products are designed to be “open,” or to work in customer environments that may include other Oracle or non-Oracle hardware or software components.
We have also designed our hardware systems products to create performance and operational cost advantages for customers when they use our hardware and
software together. By combining our server and storage hardware with our software, our open, integrated products better address customer requirements for
performance, scalability, reliability, security, ease of management and lower total cost of ownership. Our hardware systems products represented 6% of our total
revenues in fiscal 2010.
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Source: ORACLE CORP, 10-K, July 01, 2010 Powered by Morningstar® Document Research℠