Oracle 2009 Annual Report Download - page 12

Table of Contents
applications software products combine business functionality with innovative technologies such as role-based analytics, secure search, identity management,
self-service and workflow to deliver adaptive industry processes, business intelligence and insights, and optimal end-user productivity. Our applications software
products enable efficient management of core business functions, including:
• Enterprise Resource Planning (ERP);
• Customer Relationship Management (CRM);
• Enterprise Performance Management (EPM);
• Supply Chain Management (SCM);
• Business Intelligence Applications (Analytic Applications);
• Enterprise Project Portfolio Management (EPPM); and
• Industry-Specific Applications.
Enterprise Resource Planning (ERP)
Companies use our ERP applications to automate and integrate a variety of their key global business processes, including: supply chain planning, manufacturing,
logistics, order fulfillment, asset lifecycle management, purchasing, accounts receivable and payable, general ledger, cash and treasury management, travel and
expense management, human resources, payroll, benefits, and talent management. Our ERP applications combine business functionality with innovative
technologies such as self-service applications to enable companies to lower the cost of their business operations by providing their customers, suppliers and
employees with self-service access to both transaction processing and critical business information.
Customer Relationship Management (CRM)
We offer a suite of CRM applications that help our customers manage their selling processes more efficiently, integrate marketing campaigns and content into
their selling processes more effectively, and deliver high quality customer service across multiple access channels, including call centers, websites and mobile
devices. Our CRM products also provide many industry-specific features designed to support the specialized needs of users in key sectors, such as
communications, high technology, life sciences, financial services, insurance, consumer products, and the public sector.
Enterprise Performance Management (EPM)
We offer a suite of EPM applications to automate, integrate, and administer a broad range of financial and operational management processes within an
organization. Our EPM applications enable organizations to define and model their financial structure; to define their operating plans and manage financial
budgets; to allocate indirect revenues and costs to better understand business unit profitability; to consolidate and aggregate financial results from a variety of
systems; and to manage the financial close and statutory reporting processes. Our EPM applications are integrated with ERP applications; enable improved
business decision making; and align operational processes with an organization’s financial strategy.
Supply Chain Management (SCM)
We offer a comprehensive set of SCM solutions that span from demand management, sales and operations planning and supply chain planning to product
development, manufacturing, transportation and warehouse management. Customers can use Oracle SCM products to predict demand and market requirements,
manage the lifecycle of their products, innovate in response to volatile market conditions, align operations across global networks and deploy lean, mixed-mode
manufacturing with integrated manufacturing execution systems that meet both discrete and process requirements.
Business Intelligence Applications (Analytic Applications)
We also provide packaged Business Intelligence Applications for ERP, SCM, and CRM processes and industry-specific analytic applications with packaged data
models; packaged ETL processes; packaged key performance
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Source: ORACLE CORP, 10-K, July 01, 2010 Powered by Morningstar® Document Research℠