Nissan 2004 Annual Report Download - page 5

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Nissan Annual Report 2003 3
Canton work force was an inspiration to our entire global team.
The past year also marked the startup of Dongfeng Motor Company, Ltd.
With our 50-percent ownership of one of China’s largest auto manufacturers,
Nissan is now well positioned to compete effectively in the world’s fastest-
growing automotive market. We foresee great opportunities to grow our business
in China in both the passenger car and truck markets.
All the achievements of 2003 were significant, but not for the past year alone.
The investments we have been making in our operations, in our brand, in our
products and in our people are positioning Nissan for even greater performance
in years to come.
Looking ahead
Beginning in April 2005, our midterm future will be charted by the commitments
outlined in NISSAN Value-Up, our next three-year business plan. If the Nissan
Revival Plan represented survival and NISSAN 180 started growth, then NISSAN
Value-Up expresses our aim for indisputable performance leadership in the global
automotive industry.
With three critical commitments relating to growth, sustained profitability and
return on investment, NISSAN Value-Up will be the framework for the growth
initiatives we will pursue in every major region of the world.
Convinced that we have ample opportunity for continued growth, we are
realistically ambitious. Our vision is clear and our strategy is sound, but we know
our success is far from guaranteed. We have to earn our results one day at a time,
one customer at a time. Even though we are making progress in many areas, we
are constantly learning, adapting and making improvements to assure that Nissan
will deliver its very best.
The credibility of the Nissan brand is growing. Financial performance trends
are positive. Our technical capabilities are expanding. We continue to benefit from
synergies in alliance with Renault. As this year’s sustainability report will show, we
are delivering measurable value for all our stakeholders.
In an intensely competitive industry and amid challenging market and
economic conditions, Nissan is steadily moving forward in the right direction. And
we believe we have many more good years ahead of us.
Carlos Ghosn
President and Chief Executive Officer