Nissan 2004 Annual Report Download - page 20

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Nissan Annual Report 2003
18
In fiscal year 2003, the second year of
NISSAN 180, the company continued not
only to streamline, but more importantly to
make the investments need to ensure the
company’s future profitable growth. Always a
leader in technological development, Nissan
continued to increase R&D expenditures
ahead of the growth of revenue. From
¥300.3 billion in fiscal year 2002, Nissan
increased its R&D expenditures in fiscal
year 2003 to ¥354.3 billion.
An interesting new R&D development
is in an area of keen interest for Nissan
today: China. Dongfeng Motor Co., Ltd.,
the joint venture of Nissan and Dongfeng
Motor Corporation, is investing RMB330
million (US$40 million, or ¥4.6 billion) in a
new passenger vehicle R&D center in
Guangzhou City. The center, which is
expected to begin operations at the end of
2005, will focus on the localization of
Dongfeng’s models for China, and on
making use of Nissan’s global R&D
technologies. The aim is to reduce
Dongfeng’s costs while maintaining
Nissan’s global quality levels. In Taiwan,
Nissan is also increasing its work with
Yulon Nissan and its R&D center
in Taiwan. And in Japan, operations began
in 2003 at the new Nissan Advanced
Technology Center.
A Focus on Practical, Pragmatic
Technology
Nissan can boast the development of
some of the most advanced technology in
the automotive world. But its core concept
is that the application of that technology
Intelligent Key
NISSAN CONTINUES ITS INVESTMENT IN THE FUTURE BY ALLOCATING
SIGNIFICANT NEW RESOURCES TO RESEARCH AND DEVELOPMENT. NEW
TECHNOLOGIES ARE THE BASIS FOR TOMORROW’S SUCCESS; NISSAN SEES
THE CONTINUED STRENGTHENING OF ITS R&D EFFORTS AS A NECESSARY
PART OF CREATING LONG-TERM, PROFITABLE GROWTH.
R&D Investment in the Future
TECHNOLOGY
262.1
300.3
354.3
’01 ’02 ’03
Percent of net revenue
4.8%
4.4
4.2
293.8
377.9
427.3
’01 ’02 ’03
5.8%
5.5
5.3
Percent of net revenue
Research and
Development
(Billion Yen)
Capital
Expenditure
(Billion Yen)