Nissan 2004 Annual Report Download - page 36

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Nissan Annual Report 2003
34
MARKETING AND SALES
Infiniti Goes Global
In November 1989, a new luxury
automobile brand was born—Infiniti.
After years of study and planning, Nissan
successfully launched the brand in the US
market, providing technology-driven
performance luxury vehicles backed by
award-winning customer satisfaction.
Over the years the Infiniti lineup has
continued to expand as the brand has
grown in popularity. At first there were just
51 dealerships across the US; today there
are more than 160 showcasing eight
industry-leading luxury models. In fact, in
the last two years Infiniti sales have nearly
doubled—making it the fastest-growing
luxury brand in North America—rising an
impressive 29.4 percent in fiscal 2003 to
over 124,000 vehicles sold and bringing
total Infiniti sales to some 800,000 units
since the brand was launched.
Along with a vast range of awards
won—including, in 2003, the G35 sedan
and coupe being named as 2003 Motor
Trend Car of the Year, and finalist for 2003
North American Car of the Year—Infiniti
has built a reputation for quality and
customer satisfaction. In 2003, the
company was the highest-ranked brand in
J.D. Power and Associates 2003
Customer Service Index, the third time
Infiniti has topped the well-known
independent study. Infiniti has shown that it
is a brand that can compete head-to-head
with other global luxury brands.
With models such as the recently
introduced AWD version of the G35 sedan
and QX56 full-size luxury SUV continuing
to build on the legacy of Infiniti, Nissan
decided to make Infiniti a global tier-one
luxury brand. Nissan Korea will begin the
process, with five Infiniti models to be
introduced in the country in mid-calendar
year 2005. Following Korea, the Infiniti
brand will expand to include Japan, China,
Russia and Western Europe.
Infiniti dealership
76
78
71
96
124
’99 ’00 ’01 ’02 ’03
Infiniti Division
Unit Sales
(Units: 1000s, retail sales basis)
INFINITI FX45