Nissan 2004 Annual Report Download - page 43

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Nissan Annual Report 2003 41
Throughout the Nissan Revival Plan and
NISSAN 180, Nissan has remained true to
its commitment to focus on core activities,
and a streamlining of its organization.
However, in two areas—industrial
machinery and marine products—Nissan
draws on its engine building, engineering,
production, design and other key skills to
create products that enhance the
company’s activities.
Nissan Forklift
Since 1957, Nissan has produced a range
of powerful, innovate forklifts for markets
around the world. It’s a natural step for
a company like Nissan, which can apply its
world-leading engine and vehicle design
abilities to the production of industrial
vehicles. Today Nissan’s forklift factories
in Japan, the US and Spain produce some
27,000 units annually for sales in some 85
countries around the globe.
In 2003, Nissan responded to market
demand with the creation of the LX Series
(AGRES in Japan), featuring low exhaust
emissions and fuel consumption and a
number of advanced features for extremely
comfortable operations. The gasoline and
LPG models feature Electronic
Concentrated Control System (ECCS)
engines, which surpass US EPA
regulations and greatly reduce emissions.
In 2004, the LX Series will be further
expanded with the release of compact
pneumatic tire and cushion tire models,
developed with the same concept as the
rest of the LX Series to meet a variety of
customer needs.
With a wide forklift lineup, including
1.0- to 7.0-ton gasoline, LPG, and diesel
engine models, 1.0- to 3.0-ton electric
three- and four-wheel models, reach type
forklifts and towing tractors, Nissan will
continue to build its already strong
reputation for high performance and
outstanding quality.
Nissan Marine
Nissan Marine also makes use of the
company’s industry-leading engine-
building expertise to develop and market
pleasure boats, outboard engine motors
and other marine equipment. Boats and
marine engines by Nissan have built an
excellent reputation in the market for high
performance, durability and safety.
Nissan supports this marine business
with a wide range of activities, including
the sales and service of marine
accessories and equipment, as well as
marina operations. Responding to
environmental issues, the company is
expanding its activities in the recycling and
renovation of used boats.
Nissan forklift skills, in the LX Series
(AGRES in Japan)
Sun Cruise-22
LX Series Compact Pneumatic Tire
model (AGRES Compact in Japan)
NISSAN’S AUTOMOTIVE EXPERTISE HAS GIVEN THE COMPANY A WEALTH
OF SKILLS WHICH CAN BE APPLIED IN RELATED FIELDS. WHILE THE
COMPANY HAS PURSUED A CAREFUL STRATEGY OF FOCUSING ON ITS
CORE BUSINESS OF MAKING CARS, IT CONTINUES TO BE A LEADER IN
FORKLIFT TRUCKS AND MARINE ENGINES AND BOATS. IN BOTH, NISSAN
HAS CLAIMED A STRONG MARKET POSITION THOUGH EXCELLENT
ENGINEERING AND PRODUCTION SKILLS.
Drawing on Core Skills
INDUSTRIAL MACHINERY & MARINE BUSINESS