Nissan 2004 Annual Report Download - page 14

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NISSAN CONTINUED TO WIN NEW CUSTOMERS THROUGH ITS NEW
PRODUCTS. FOLLOWING ON THE UNPRECEDENTED LAUNCH OF 12
PRODUCTS IN FISCAL YEAR 2002, NISSAN HAD A BIG YEAR IN FISCAL YEAR
2003 WITH TEN NEW PRODUCT LAUNCHES, INCLUDING THE COMPANY’S
ENTRY INTO THE FULL-SIZE TRUCK AND SUV MARKETS.
Nissan Annual Report 2003
12
Building on the biggest-ever launch of new
products from Nissan in fiscal year 2002,
the Nissan lineup launched during fiscal
year 2003 is perhaps the most complete
and exciting ever offered. “Big” literally is
the word for this lineup; it includes the all-
new Titan pickup and the Armada SUV,
Nissan’s first appearance in the full-size
truck and SUV markets. It’s not simply big
vehicles however; the lineup includes
an exciting mix of sedans, crossovers,
minivans, light commercial vehicles,
SUVs and trucks.
These exciting new products are
intended to do one thing: help build Nissan
sales globally. An automaker can only grow
by selling more cars, and the first of
NISSAN 180’s goals is to sell an additional
one million new vehicles annually in
September 2005 as compared to the
beginning of the program. The ongoing
release of new, attractive and innovative
products, along with efforts to enhance
sales, will not only attract new customers
to Nissan but help to ensure that their next
purchase will also be a Nissan.
Canton-Born: New Releases from
Nissan’s New Facility
The opening of the Canton Plant in
Mississippi during fiscal year 2003 marked
an important milestone in Nissan’s
investments in the North American market.
The Titan full-size pickup truck, available in
Model Launch Schedule
Fiscal years 2000–2004
’00 ’01 ’02 ’03 ’04
451210 9
PRODUCTS
TITAN KING CAB
A Big Lineup