Nissan 2004 Annual Report Download - page 10

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Nissan Annual Report 2003
8
An Ambitious Plan: NISSAN Value-Up
Even before its completion, NISSAN 180 has surpassed many of its initial goals.
It has brought Nissan into a new stage of profitable growth. Perhaps more
importantly, the successes it has created has instilled a renewed sense of pride
in Nissan employees, and increased confidence for the future.
Today, Nissan looks to the future with an even more ambitious plan: NISSAN
Value-Up. This three-year plan, like the Nissan Revival Plan and NISSAN 180
before it, carries a clear message of its intentions, backed by strong
commitments to achieving them. NISSAN Value-Up will be implemented in April
2005, with three commitments:
• To reach annual global sales of 4.2 million units by the end of
fiscal year 2007;
• To maintain the top-level operating profit margin in the automotive
industry—requiring the achieving of double-digit figures;
• To maintain a return on invested capital (ROIC) of 20 percent or higher.
The commitment for growth represents an increase of 820,000 units over fiscal
year 2004, and growth rates slightly higher than that of NISSAN 180. This
additional sales will come from around the globe; General Overseas Markets, led
by China, are expected to grow by 350,000 units, the US and Canada 250,000,
Japan 150,000 and Europe 70,000 additional vehicles. This would mean that, at
the end of NISSAN Value-Up, the US, with 1.2 million annual units, Japan with
greater than one million and China, with over 500,000 units, will be Nissan’s
three main country markets.
New product releases in NISSAN Value-Up will be at the same brisk pace as
during NISSAN 180. A total of 28 new models will be released during the three
years of the plan. Along with renewal of many current models, seven innovative
new models will also be released, while other models will expand their
geographical reach into new markets.
BUSINESS OVERVIEW