Nissan 2004 Annual Report Download - page 35

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Nissan Annual Report 2003 33
Sales of 4x4s are an increasingly
important part of Nissan’s activities in
Europe, with the X-TRAIL and Pickup both
providing strong contributions to growth
in the region.
Asia/Oceania
In Australia, the introduction of the new
Maxima, as well as SUV and commercial
vehicle sales, helped to boost Nissan sales
by 23.1 percent in fiscal year 2003, to
62,031 units. The X-TRAIL was also a
strong contributor in Australia—as it was
throughout the region. The X-TRAIL was
number one in Taiwan’s SUV market,
Malaysia’s 2003 SUV of the Year, and
Indonesia’s 2003 Best Choice SUV.
In Taiwan, Nissan sales rose by 6.5
percent to 65,820 units. In Thailand, the
Frontier won the top spot in the J.D. Power
Asia Pacific 2003 Thailand Automotive
Performance, Execution and Layout
(APEAL) Study. In the Philippines, Nissan
sales rose by 12.9 percent, to 8,606
vehicles. The X-TRAIL’s popularity
contributed greatly to the 16.1 percent
increase in Malaysia, to 17,700 units.
Nissan sales also jumped 89 percent in
Indonesia to 6,720 units.
China
Nissan continues to grow rapidly in the
competitive Chinese market, with the new
locally-built Sunny and Bluebird helping to
increase sales in the country by 30
percent, to 101,000 units. In the coming
year, the Teana luxury sedan will also be
produced at Dongfeng Motor Co., Ltd.,
marking a new stage both for Nissan and
China’s sedan car market. The investment
in Dongfeng holds great promise for future
growth in China’s rapidly expanding
passenger car and truck markets.
Gulf States
In a relatively flat market, Nissan still saw
a 1.4 percent growth during the fiscal year.
The Sunny, which underwent a minor
change for the year, saw the biggest
growth with a 15.2 percent increase
across the region over the previous year.
South Africa
Strong growth was seen in South Africa,
as Nissan sales increased by 10.4 percent
to 33,035 units. The X-TRAIL again led the
growth, rising by 51 percent to 2,162 units
sold. Sales of the Hardbody (Frontier),
Bakkie (Pickup) and light commercial
vehicles also saw a rise of 13 percent.
Mexico
Nissan set a new record in the Mexican
market, with total sales rising to 214,000
units. The Tsuru, with sales of 63,000
vehicles, remained the best-selling model
in the country.
Latin America and the Caribbean
Sales throughout the region showed
a robust 14.9 percent growth during 2003,
rising to 52,700 vehicles. This also
represented a growth in market share to
2.5 percent. Following on local production
of the Frontier in Brazil in fiscal year 2002,
production began during fiscal year 2003
on the Xterra. The Brazilian-built Xterra
was also awarded the Best 4x4 Award in
Argentina during the year.
MICRA TEANA SUNNY
515
533
493*
474*
542*
’99 ’00 ’01 ’02 ’03
2.9%
2.5
2.5
3.0
2.8
Market share (%)
Europe Unit Sales
/Market Share
(Units: 1000s, retail sales basis)
*Sales figures for Turkey and Israel
are included from FY2001
Mexico dealership
672
755
822
’01 ’02 ’03
GOM Unit Sales*
(Units: 1000s, retail sales basis)
*Including Canada