LensCrafters 2015 Annual Report Download - page 225

Notes to the separate financial statements as of December 31, 2015 Page 45 of 77
29. SERVICE COSTS
2015 2014 Change
233,969,153 199,108,426 34,860,727
The principal types of cost included in this line in both periods are as follows:
Description 2015
2014 Change
Marketing costs 106,121,695 92,156,893 13,964,802
Other services costs 77,160,785 61,428,530 15,732,255
Legal and consulting fees 17,243,620 17,134,738 108,882
Travel expenses 11,953,702 13,870,232 (1,916,530)
Personnel search and training 3,309,306 3,747,193 (437,887)
Directors' fees 12,771,777 3,244,423 9,527,354
Hardware maintenance 380,159 3,119,236 (2,739,077)
Insurance expenses 2,030,124 1,615,942 414,182
Canteen expenses 1,848,434 1,443,098 405,336
Vehicle costs 659,036 636,955 22,081
Research and development 13,384 338,932 (325,548)
Telephone expenses 217,682 186,980 30,702
Statutory auditors' fees 259,449 185,274 74,175
Total 233,969,153 199,108,426 34,860,727
"Marketing costs" consists of marketing costs incurred for both the OPSM trademarks, as established under the
licensing agreement with Luxottica Retail Australia PTY Ltd, and for the Ray-Ban, Arnette, Persol, Vogue, Killer
Loop, Sferoflex and Luxottica trademarks.
"Other services" primarily consist of Euro 51 million in transport costs, Euro 11 million in computer outsourcing
services, Euro 2.3 million in data transmission costs and Euro 2.1 million in administrative costs recharged by Group
companies.
30. LICENSE AND LEASE COSTS
2015 2014 Change
234,301,165 197,497,586 36,803,579
These costs primarily consist of:
• Euro 170,084,506 for royalties;
• Euro 47,256,863 for advertising expenditure under contractual commitments;
• Euro 3,217,292 for the rental of software licenses;
• Euro 5,461,606 for property rental expenses;
• Euro 2,015,197 for car and truck rental;