IBM 1998 Annual Report Download - page 34

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4. Get even
BIGGER and
DISAPPEA
Even as they carve out a place in the world
of e-business, the leaders – our customers –
cast an eye over the horizon, searching for
the next big movements. We’re looking with
them. And right now, we see two.
The first is called Pervasive Computing. It is
the inevitable extension of the networked
world – to connect not just individuals and
institutions, but lots of everyday things that
will contain a little embedded computing
and networking capability.
The second trend is at the other end of
the wire, what we call Deep Computing.
It’s the union of ultrafast processors with
advanced algorithms and software to
create very powerful systems that can
attack problems and challenges previously
beyond computing’s reach.
For us, pinpointing the next shift is
fundamental to our business. It’s why we
invest billions in exploratory research and
technology development every year. This
isn’t a dreamy, speculative look ahead. We
see what we are uniquely able to see – and,
often, see first.
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