IBM 1998 Annual Report Download - page 16

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RECREATION
EQUIPM ENT INC. (REI)
REI’s fastest-growing business:
online sales. E-commerce
revenues rose 360 percent over
1997. Revenue through the
Web site exceeded per-store
volumes generated by most
of the chain’s largest physical
stores, and online orders
averaged twice the amount of
traditional purchases.
www.rei.com
FEDERATED
DEPARTMENT STORES
In 1998, Federated Department
Stores created its online sub-
sidiary, macys.com. The site
offers 250,000 items for sale,
from socks to diamonds. In the
fourth quarter, volume increased
700 percent and traffic across
the site jumped 550 percent.
www.macys.com
all can play
AIR CANADA
Site provides travelers with
the convenience of secure
online ticketing for 545
global destinations. First-
year bookings soared to
25 times the anticipated
volume, and Air Canada is
seeing major reductions in
distribution costs – its
second largest expense.
www.aircanada.ca
14
SAAB CARS USA
Extranet connects 225
dealers and 20 service
centers. Dealers and
technicians go online to
order parts, trace deliveries,
check warranties and
maintain service histories.
Saab estimates this
Web-based system will lift
productivity by up to
25 percent at each dealership.
www.saabusa.com
ONE GREAT THING about experience: you learn. We’ve
worked on nearly 18,000 network computing
engagements with customers large and small, in
all sorts of industries. From this work we’ve
learned that while online retail sales – “e-tailing,”
as some call it – is exploding, it’s just one aspect
of e-business. Prime movers in this revolution
also include universities, hospitals, government
agencies and nonprofit institutions that embrace
the Net to transform what they do. And some of
the most astounding results (and returns on invest-
ment) come when customers build e-business
solutions inside their enterprises to unlock the
ideas of their own people. Here, a handful of
e-business pioneers.
STATE OF ARIZONA
ServiceArizona is used by 7,000
Arizona residents a month to
renew vehicle licenses online,
saving the state $325,000 a
year. Online renewals cost the
state $1.60 versus $6.60 for
an in-person transaction.
www.servicearizona.ihost.com