IBM 1998 Annual Report Download - page 14
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12
consider the facts
because the incentives
are irresistible...
The Net dissolves barriers that once limited
market access and opportunity. It creates new
ways to achieve global reach, find new customers,
improve service, conceive and deliver new
offerings. It fundamentally alters the economics
of transactions. The cost of basic banking
transactions drops from $1 to one cent on
the Net. Companies that once spent $35 to
process an expense form do it for less than
$5using intranets.
The Internet is the
epicenter of change today...
It took radio nearly 40 years to reach 50 million people.
TV took 13 years. Cable TV, 10. Not six years after the
birth of the World Wide Web, more than 140 million people
are online – and some estimate that 5 0 ,000 new users
– workers, students, buyers, sellers, patients and
citizens – come online every day in the United States
alone. They use the Net both as a medium and as a
destination – the largest, most restless, round-the-
clock marketplace the world’s ever seen.