IBM 1998 Annual Report Download - page 27

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On the volcanic plains of the
big island of Hawaii, the
Kuwahara family has grown
and sold world-class tropical
flowers since 1965. But when
massive international growers
started to squeeze its sales,
Hawaiian Greenhouse turned
first to mail order, and then to
the Internet. Today, 10 percent
of all new orders originate on
the Net and this small family
business has found a way to
compete with the big boys.
“It’s true that we’re not a big company, and
we’re no bigger in terms of staffing than we were
before we put up the Web site. If this is
DAVID VERSUS GOLIATH, then we’re David.com.”
Lynne and Alan Kuwahara, owners, Hawaiian Greenhouse. www.hawaiian-greenhouse.com
25