Honda 2008 Annual Report Download - page 33

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For fiscal 2009, Honda has set a target of selling 6,155,000 units, 1.6% higher than in fiscal
2008.
In Japan, Honda will work to expand sales of the GX series general-purpose engines, which
are recording strong sales, and develop new sources of demand for its OEM production. In addi-
tion, Honda has become the first automaker to enter the solar cell business, and, by manufactur-
ing and selling clean sources of energy that do not make use of fossil fuels, Honda is endeavor-
ing to contribute to the prevention of global warming. In October 2007, consolidated subsidiary
Honda Soltec Co., Ltd. began nationwide sales of Honda’s originally developed thin-film solar cells
through its network of sales outlets that market and install solar cells.
In the United States, Honda believes that challenging market conditions will continue. For this
reason, unit sales of general-purpose engines will show a declining trend, but Honda will work to
maintain sales at the level of the previous fiscal year by introducing new types of finished products,
including generators.
In Europe, the outlook is for stable construction demand, and Honda is expecting to sell about
the same number of engines for OEM use in construction equipment as in the previous fiscal year.
Also, for core products such as lawn mowers and products such as generators that are recording
strong sales, Honda will work to increase sales by expanding its marketing network and adopting
other measures, such as aggressively entering Eastern European markets.
In Asia, Honda will endeavor to expand sales of the GX series engines and draw on the com-
petitiveness of its products made in Thailand and China.
In the field of aviation, subsidiary Honda Aircraft Company, Inc. has begun to take orders
for HondaJets from potential customers in the United States, Canada, Mexico and countries in
Europe. Going forward, Honda will expand these sales initiatives worldwide. In addition, Honda
Aero, Inc., which is the company responsible for aircraft engine business, has begun to build a
new headquarters building and engine plant on land adjacent to the airport in Burlington, North
Carolina. Production is scheduled to begin in 2010, and thereafter, within about one year, produc-
tion will be increased to a target level of 200 jet engines a year.
Thin-membrane solar battery arrays
BF50
HondaJet
Review of Operations
Business Plans for Fiscal 2009
Annual Report 2008 31