GE 2015 Annual Report Download - page 66

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MD&A SEGMENT OPERATIONS | POWER
38 GE 2015 FORM 10-K
OPERATIONAL OVERVIEW
(Dollars in billions)
2015 GEOGRAPHIC REVENUES: $ 21.5 BILLION ORDERS
(a) Includes $1.0 billion related to Alstom
2015 SUB-SEGMENT REVENUES
BACKLOG
(a) Includes Water & Process Technologies and GE Hitachi Nuclear
(a) Includes $15.5 billion related to Alstom
EQUIPMENT/SERVICES REVENUES
UNIT SALES
SIGNIFICANT TRENDS & DEVELOPMENTS
x 7KHEXVLQHVVFRPSOHWHGLWVDFTXLVLWLRQRI$OVWRP¶VWKHUPDOEXVLQHVVHVRQ1RYHPEHU$OVWRP¶V7KHUPDOEXVLQHVVLV
complementary in technology, operations and geography to our business. We expect the integration to yield efficiencies in supply
chain, service infrastructure, new product development and SG&A costs.
x The Wind business was transferred to a new segment, Renewable Energy.
x The business continues to invest in new product development, such as our new H-Turbine, reciprocating engines and advanced
upgrades, to expand our equipment and services offerings.
x Excess capacity in developed markets, continued pressure in oil and gas applications and macroeconomic and geopolitical
environments result in uncertainty for the industry and business.
x The Distributed Power business that provides turbines for oil and gas applications was realigned from the Power segment to the Oil
& Gas segment.
Equipment
Services
Services Equipment
Equipment
Services
38 GE 2015 FORM 10-K