AutoZone 2010 Annual Report Download - page 96

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South Dakota ....................................................................................................................................... 2
Tennessee ............................................................................................................................................ 153
Texas ................................................................................................................................................... 540
Utah ..................................................................................................................................................... 39
Vermon
t
............................................................................................................................................... 1
Virginia ................................................................................................................................................ 95
Washington .......................................................................................................................................... 62
Washin
g
ton, DC .................................................................................................................................. 6
West Virginia ....................................................................................................................................... 23
Wisconsin ............................................................................................................................................ 50
W
y
omin
g
............................................................................................................................................. 5
Domestic Total .................................................................................................................................... 4,389
Mexico ................................................................................................................................................. 238
Total ..................................................................................................................................................... 4,627
Marketing and Merchandising Strategy
We are dedicated to providing customers with superior service and quality automotive parts and products at a
great value in conveniently located, well-designed stores. Key elements of this strategy are:
Customer Service
Customer service is the most important element in our marketing and merchandising strategy, which is based
upon consumer marketing research. We emphasize that our AutoZoners (employees) should always put customers
first by providing prompt, courteous service and trustworthy advice. Our electronic parts catalog assists in the
selection of parts, and warranties that are offered by us or our vendors on many of the parts that we sell. The wide
area network in our stores helps us expedite credit or debit card and check approval processes, locate parts at
neighboring AutoZone stores, and in some cases, place special orders directly with our vendors.
Our stores generally open at 7:30 or 8 a.m. and close between 8 and 10 p.m. Monday through Saturday and
typically open at 9 a.m. and close between 6 and 9 p.m. on Sunday. However, some stores are open 24 hours, and
some have extended hours of 6 or 7 a.m. until midnight seven days a week.
We also provide specialty tools through our Loan-A-Tool® program. Customers can borrow a specialty tool, such
as a steering wheel puller, for which a do-it-yourself (“DIY”) customer or a repair shop would have little or no use
other than for a single job. AutoZoners also provide other free services, including check engine light readings
where allowed by law, battery charging, the collection of DIY used oil for recycling, and the testing of starters,
alternators, batteries, sensors and actuators.
Merchandising
The following tables show some of the types of products that we sell by major category of items:
Failure Maintenance Discretionar
y
A/C Compressors
Batteries & Accessories
Belts & Hoses
Carburetors
Chassis
Clutches
CV Axles
Engines
Fuel Pumps
Fuses
Ignition
Lighting
Mufflers
Starters & Alternators
Water Pumps
Radiators
Thermostats
Antifreeze & Windshield Washer Flui
d
Brake Drums, Rotors, Shoes & Pads
Chemicals, including Brake & Power
Steering Fluid, Oil & Fuel Additives
Oil & Transmission Fluid
Oil, Air, Fuel & Transmission Filters
Oxygen Sensors
Paint & Accessories
Refrigerant & Accessories
Shock Absorbers & Struts
Spark Plugs & Wires
Windshield Wipers
Air Fresheners
Cell Phone Accessories
Drinks & Snacks
Floor Mats & Seat Covers
Mirrors
Performance Products
Protectants & Cleaners
Seat Covers
Sealants & Adhesives
Steering Wheel Covers
Stereos & Radios
Tools
Wash & Wax
6
10-K