Aflac 2007 Annual Report Download - page 3

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Please find page 3 of the 2007 Aflac annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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What does a duck have in common with an orangutan or a goat?
Not much, and that’s the point of our newer commercials. They
show how the Aflac Duck is a whole different animal! As we
continue to enjoy strong brand awareness, our commercials aim to
maintain recognition and build on consumers’ understanding of
exactly how Aflac policies work and are relevant to their lives.
Our commercials are also aimed at differentiating Aflac from other
companies to show that “There’s Only One Aflac.” Aflac policies
help fill the gaps other insurance can create. In a recent commercial,
we contrast Aflac to the competition, represented by the orangutan
depicted on the cover, by emphasizing the customer-driven benefits
our products offer.
One of these things
is not like the other.
The Aflac Duck