Aflac 2007 Annual Report Download - page 23

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of Roush Fenway Racing. Our television
commercials were played more than 10,000
times throughout 2007, and we ran more
than 3,000 Aflac Trivia features during
various sports and news programming.
We also continued Aflac SB in 2007, an
initiative designed to build awareness and
engage the small business owner through
advertising, training and support. To
increase awareness within the small
business market, we used a combined
media effort focused around radio spots.
Our nationwide radio advertising is leading
small employers to aflacsb.com, a dedicated
Web site for small business. Aflac SB has
produced some very positive results, and
we believe Aflac and its products are a
great fit in the small business market.
Our People, Our Passion –
Supporting the Aflac Cancer Center
The Aflac Duck also has a softer side as a
symbol of Aflac’s dedication to giving back
to the community, most notably in the way
of fighting pediatric cancer and supporting
its research. Since 1995, the Aflac family
has given more than $40 million to the
Aflac Cancer Center and Blood Disorders
Service of Children’s Healthcare of Atlanta.
Recognized by Child magazine as one of
the top five childhood cancer centers in
the country for the last two years, the Aflac
Cancer Center is a national leader among
childhood cancer, hematology, and blood
and bone marrow transplant programs.
The sale of plush Aflac Ducks also provides
ongoing financial resources in the fight
against childhood cancer. Since 2000, we
have donated proceeds from the sale of
nearly 76,000 plush ducks to the Aflac
Cancer Center. We also partnered with
Macy’s department stores for the seventh
consecutive holiday season to sell special
limited-edition Aflac Holiday Ducks, which
has raised approximately $1.9 million for
34 hospitals around the country since the
program began. And beginning in 2003,
proceeds from the Aflac All-American
Baseball Classic, a showcase of some of
the nation’s best high school athletes,
have been donated to children’s hospitals
and other pediatric cancer research
organizations.
Technology Efficiencies –
A Virtual Aflac Office Anywhere
As technology improves and sales associates
and consumers embrace its usefulness,
19