AT&T Wireless 2011 Annual Report Download - page 10

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8 AT&T Inc.
Like oxygen, the network’s
all around us.
We can’t live without it.
With the network … we’re closer, even when
we’re apart. Safer, even when we’re alone.
More productive, even when we’re pressed for
time. And smarter all of the time.
MAKING EVERYTHING MOBILE On top of
our world-class network, we’re expanding the
benefits of mobile connectivity. There’s practically
no limit to what we can connect to our network —
from eReaders to cars to health monitors.
A Drive to Stay Connected When building its first
all-electric sedan, Ford turned to AT&T to take
the driving experience to the next level. The Ford
Focus Electric, which will hit the streets in 2012,
will enable drivers to control their cars through
the MyFord Mobile smartphone app, connected
to an embedded AT&T wireless connection. This
technology, combined with Ford’s innovative
faster-charging feature, lets owners charge the
vehicle in half the time and at half the cost.
Drivers will also get MapQuest-powered features
to help them calculate how much electric charge
they’ll need to get to their desired destination,
locate the nearest charging stations and plan
future routes. And budget-conscious drivers can
use a feature that lets them program their cars
to begin charging when the price of electricity
is lowest. All from their smartphone.
We’re helping Ford’s drivers get to the future first —
at the electric equivalent of 100+ miles per gallon.
MOVING TO THE CLOUD As we expand our
deployment of 4G LTE wireless technology and
cloud services that enable businesses to easily
and cost effectively manage network capacity,
we’re opening up a new world of possibilities.
Our network, layered with world-class security
and threat protection, gives us the power to
transform lives, businesses and the world.
For example, Simpson Gumpertz & Heger
Inc. (SGH) is a U.S. engineering firm that’s
regularly counted among the best employers
in its industry. SGH works on thousands of
projects every year, from new building design
to water pipeline investigation. The amount of
computing power needed for each project can
vary by a factor of 20, and can require up to
100 computer servers for such complex jobs
as analyzing the seismic risk to power plants.
To manage it all efficiently, SGH depends
on AT&T’s cloud capabilities. With AT&T cloud
services, SGH can scale its computing power
depending on demand, while also realizing
significant savings in capital investment. Says
Michael Kushakji, SGH’s director of IT, “AT&T’s
cloud computing gives us the flexibility we need …
with a lot fewer man hours and less capital.”
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