Singapore Airlines 2014 Annual Report Download - page 38

Air cargo traffic was generally weak
from many of the major exporting
countries during the year in review. The
International Air Transport Association
reported that airfreight capacity
continued to outpace demand in 2013.
The focus remained on
the carriage of niche and
specialised types of cargo, such
as express traffic, time-sensitive
pharmaceuticals, jet engines and
charters, which continue to be
growth areas. The focus on these
segments of the business is in line
with our strategy to pursue new and
high growth business areas within
the airfreight industry.
Charters are now a year-round
business to meet a variety of time
critical and often specialised needs
such as the transportation of racing
cars, horses and equipment for the
events management industries.
Newly manufactured large aircraft
engines to supply the assembly lines
of the newest widebody aircraft are
regularly transported on our freighters,
in addition to the transport of engines
to maintenance facilities across
the world.
Network management is a key
component of the company’s operations.
The network spans six continents, and
we supplement our own capacity using
partnership arrangements to extend
our global reach.
Service quality is of paramount
importance and continues to be a pillar
The focus remained on
the carriage of niche and
specialised types of cargo:
EXPRESS TRAFFIC
TIME-SENSITIVE
PHARMACEUTICALS
JET ENGINES
1
2
3
4CHARTERS
OPERATING REVIEW
SIA CARGO
036
SINGAPORE AIRLINES