Singapore Airlines 2014 Annual Report Download - page 30

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PEOPLE
DEVELOPMENT
a A new Performance Appraisal
System was put in place with
effect from FY2013/14 and top
performers will be rewarded
with lump sum merit awards
each year in July.
b WINS (Workplace Improvement
and Innovation Scheme)
saw many contributions
to improve the workplace
through process redesign
and reduction of wastage.
Staff were recognised for
their contributions with cash
vouchers and certificates, and
ideas were featured in our in-
house magazine “Outlook”.
c QIS (Qualification Incentive
Sponsorship) Scheme provided
our staff with opportunities
to level up their qualifications
and skill sets.
The Airline concluded a Collective
Agreement with AESU (Air-Transport
Executive Staff Union) in August 2013.
Efforts under the workforce
productivity initiative “Towards
Optimal Productivity (TOP)” for
SIA General Staff, which was
launched in December 2012, saw
the implementation of various
programmes in FY2013/14:
In preparation for the Customer
Experience Management (CEM) System
that will be launched later in 2014,
the Airline has commenced soft skills
training for ground staff. Ground staff
continue to be given opportunities
to upgrade their skills and pursue
improvement in productivity, so as to
service our customers more effectively
and efficiently. This was done
through new and improved training
programmes on customer servicing, as
well as in the various functional areas
of sales and marketing, reservations
and ticketing, and airport operations.
For SIA cabin crew, a new
partnership between Singapore
Airlines and the Singapore Workforce
Development Agency (WDA) is
expected to benefit about 800 new
crew members each year. As part of
OPERATING REVIEW
028
SINGAPORE AIRLINES