Singapore Airlines 2014 Annual Report Download - page 26

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OPERATING REVIEW
PRODUCTS AND SERVICES
We continued to enhance the KrisFlyer
programme in FY2013/14, focusing
on improving the benefits available
for members. The network of airline
and non-airline partners with which
members can earn KrisFlyer miles was
expanded with the addition of EVA
Air and 10 non-airline partnerships,
bringing the full suite of partners
through multiple campaigns for
fare promotions, local offers and
partner privileges. Since October
2013, PPS Club and KrisFlyer
members can enjoy Boarding Pass
Privileges anytime when they
show their membership cards to
participating retailers.
Keeping our most valued
customers in mind, PPS Club benefits,
such as the Reserve Value feature,
were enhanced during the year
to better recognise our PPS Club
members’ tier status and loyalty.
KRISFLYER to 31 airline partners and over 170
global non-airline partners, spanning
industries such as banking, hospitality,
retail and telecommunications.
To provide more options and
opportunities to utilise KrisFlyer miles,
members can now mix KrisFlyer miles
and cash to pay for Singapore Airlines
and SilkAir tickets through the Singapore
Airlines website. This new payment
option gives members more flexibility to
use their miles.
Throughout the year, KrisFlyer
members also enjoyed more benefits
024
SINGAPORE AIRLINES