Singapore Airlines 2014 Annual Report Download - page 28
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INFLIGHT
SERVICES
1
In September 2013, a new First, Business, and Economy
Class cabin experience was launched on our Boeing 777-
300ER aircraft.
Designed by DesignworksUSA (the creative consultancy
of the BMW Group), the new First Class seat and beddings
feature exquisite details, luxurious materials and provide a
more exclusive experience. A new sleeper suit by Givenchy
was also launched, featuring a finer, softer, lighter weight
100 per cent combed cotton material. Customers were also
introduced to a new gender specific First Class amenity kit
specially designed by Salvatore Ferragamo and exclusive
to Singapore Airlines. Each kit bag provides a 30ml Eau
de Toilette, a cleansing towel, lip balm and hand cream.
Singapore Airlines is the first airline to feature Signorina
and Acqua Essenziale, two elegant fragrances by Salvatore
Launch of Next Generation Cabin
Products and KrisWorld In-Flight
Entertainment System
OPERATING REVIEW
Ferragamo, on board as inflight amenities. In March 2014,
Singapore Airlines won the 2013 TravelPlus Award for Best
First Class Female amenity kit.
The new Business Class seat and soft furnishings,
designed by James Park Associates, sport a modern
sophisticated look with improved seating comfort and a
more luxurious sleeping experience.
A next generation Economy Class seat and KrisWorld in-
flight entertainment system were also introduced - featuring
larger, more immersive seat back display screens and video
touch-screen handsets. The new system supports convenient
multi-tasking (such as watching a movie on the main display
while using the handset to track the aircraft’s flight path) and
introduces a Notification Centre which allows passengers to
enjoy movies without interruption by reducing the number of
onboard announcements. Customers also experience greater
personalisation on the new KrisWorld, which provides
content recommendations based on passengers’ preferences.
Our 777-300ERs featuring these new cabin products
have been operated on flights to London, Tokyo Narita
and Mumbai, and will be extended to more destinations in
the coming year.
026
SINGAPORE AIRLINES