Entergy 2010 Annual Report Download - page 9

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E N T E R G Y C O R P O R A T I O N A N D S U B S I D I A R I E S 2 0 1 0
ASPIRATIONS PROGRESS IN 2010
ENTERGY CORPORATION AND SUBSIDIARIES 2010
AS P I R A T I O N S
PR O G R E S S TO W A R D
O
AS P I R A T I O N S
AS P I R A T I O N S
U R
AS P I R A T I O N S
U R
AS P I R A T I O N S
Over the past 12-year period ending Dec. 31, 2010, Entergy
delivered top-quartile total shareholder return of 240.9 percent.
In 2010, our total shareholder return was (9.7) percent, ranking
in the bottom quartile of our peer group. Going forward, we’re
focused on accumulating cash to fund opportunistic investments
consistent with our points of view. Through these efforts, we
plan to leverage our proven ability to create value through
effective portfolio management, which we believe when
combined with operational excellence in day-to-day initiatives, can
over time improve our returns to top quartile.
In 2010, the utility operating companies improved their
customer service performance as measured by outage
frequency, outage duration and regulatory outage complaints.
Also in 2010, we completed our second voluntary fi ve-year
commitment to stabilize our CO
2
emissions with actual
emissions that were more than 3 percent better than our
cumulative fi ve-year emissions target of 20 percent below
year 2000 levels.
We created a non-utility generation organization in 2010
called Entergy Wholesale Commodities, which brings greater
commercial, risk management and regulatory focus to all of our
non-utility businesses. In 2010, EWC continued efforts toward
obtaining 20-year license renewals at Indian Point, Pilgrim and
Vermont Yankee. Also in 2010, our non-utility nuclear operations
set new records as measured by outage performance and
continuous runs. In the near term, EWC is currently among the
best-positioned non-utility generators providing certainty in a
bearish environment, having executed signifi cant hedging for
2011 and 2012 based on our point of view for those periods.
Over the longer term, EWC is focused on capturing the potential
upside for the business from the positive effects of ongoing
economic growth and new environmental regulation.
In 2010, we raised $2.3 million in bill payment assistance
funds from our customers, employees and shareholders. We
aggressively advocated for increased funding of the federal Low
Income Home Energy Assistance Program. In 2010, Entergy and
the Entergy Charitable Foundation gave $16.3 million in grants,
many of which fund programs to help break the cycle of poverty.
We aspire to continually
deliver top-quartile total
shareholder returns.
We aspire to provide
clean, reliable and
affordable power in our
utility business.
We aspire to operate
safe, secure and vital
nuclear resources in
an environment that is
expected to grow over the
long term and be carbon-
constrained.
We aspire to break the
cycle of poverty and
contribute to a society
that is healthy, educated
and productive.
In our 2006 annual report we presented our annual aspirations for 2006 through 2010.
Summarized below is our performance in 2010 against key measures in each aspiration.