Entergy 2010 Annual Report Download - page 15

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ENTERGY CORPORATION AND SUBSIDIARIES 2010
reparing for the future requires a well-thought-out point of view. Whether it’s
laying up food for the winter or developing options to deliver top-quartile
shareholder return, it requires identifying what’s necessary for future success,
developing a plan to achieve it and then effi ciently executing the plan. Those who prepare
can prosper. Those who do not may perish. At Entergy, we prepare.
Entergy is a point-of-view-driven company with a sustainable approach to business. We
use sophisticated analyses to develop informed points of view on key issues that affect our
business. Our points of view are dynamic, changing with market conditions, and they determine
our strategies. We also consider sustainability when setting our strategies by evaluating and
optimizing their safety, economic, environmental and societal impact. We believe we must make
progress simultaneously along multiple dimensions to truly succeed for all our stakeholders.
In 2010, the Dow Jones Sustainability Indexes named Entergy to its World Index for the ninth
consecutive year, the only U.S. utility to be so honored. The DJSI selects sustainability leaders
through a thorough analysis of corporate economic, environmental and social performance.
The DJSI World Index recognizes the top 10 percent of the largest 2,500 companies worldwide
based on economic, environmental and social performance.
Entergy was one of only 19 utility companies selected to the DJSI World Index in 2010 and
one of only fi ve U.S. utility companies. Entergy performed highest or was ranked among
the best in climate strategy, environmental policy and management system, corporate
citizenship and philanthropy, corporate governance, scorecards and management systems,
occupational health and safety, and price and risk management.
We are proud of the recognition our sustainability efforts earned in 2010. We continue to
seek improvements in our safety, economic, environmental and societal performance. We
also continue to advocate for public policies that support sustainable development.
Aspiring To Deliver Top-Quartile Shareholder Returns
We measure our economic performance by total shareholder return and strive to deliver
results that rank in the top quartile of our peer group. Over the past 12-year period,
our total shareholder return was 240.9 percent, which ranked in the top quartile among
Philadelphia Utility Index members. In 2010, however, our total shareholder return fell short
at (9.7) percent, which ranked in the bottom quartile of our peer group.
Going forward, we believe we are well prepared to restore our top-quartile performance.
Our utility business is among the fastest growing in the United States. In our long-term fi nancial
outlook updated in October 2010, we estimate Utility net income compound average annual
Pursuing Sustainable Success
ENTERGY CORPORATION
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