Entergy 2010 Annual Report Download - page 23

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ENTERGY CORPORATION AND SUBSIDIARIES 2010
Meeting the Challenges
ENTERGY WHOLESALE COMMODITIES
acking up words with actions is the only way to build long-term trust and
confi dence among customers, regulators, employees and shareholders.
That is how we conduct business at Entergy. We invest time and resources to
build strong relationships. We took several steps in our non-utility generation business
last year to strengthen our operations – actions that match our stated commitment to
effectively serve our many stakeholders.
In 2010, Entergy combined its non-utility generation into one organization called Entergy
Wholesale Commodities or EWC. This business includes our six non-utility nuclear units at
fi ve sites in Massachusetts, Michigan, New York and Vermont, one nuclear plant in Nebraska
managed under a service contract and approximately 1,000 megawatts of non-nuclear
generation, including 80 megawatts of wind power. At the end of 2010, EWC successfully
completed the sale of its 335-megawatt ownership position in the Harrison County, Texas,
power plant, which generated an after-tax gain for Entergy and reduces expected losses
going forward.
The EWC reorganization is designed to achieve increased commercial focus, greater
integration and accountability for business unit risk and fi nance functions, and a heightened
focus on state government and regulatory affairs in Entergy’s competitive markets. The
structure retains many strengths of the non-utility nuclear spin-off concept.
Within EWC, a new dedicated governmental and regulatory affairs group is working
to strengthen relationships with state, community and regulatory stakeholders. EWC
recognizes that working effectively with all stakeholders is vital to the long-term success
of this business.
Pursuing Operational Excellence
The most important source of value creation in EWC is the basic operation of its nuclear
and non-nuclear generation assets. EWC employees are dedicated to operational excellence
and earned recognition for their commitment in 2010. The Palisades Power Plant team
earned the “Best of Best” Award, the highest honor given at the Nuclear Energy Institute
Top Industry Practice Awards and was also the maintenance category winner. Employees won
for developing a new instrument called a gimbaled head for inspections of the reactor vessel,
which vastly improves data collection during maintenance inspections.
Several nuclear plants set operational records in 2010 for continuous runs and outage
performance.
The fl eet-wide capability factor for EWC nuclear assets was 91 percent in 2010,
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