Dollar Tree 2004 Annual Report Download - page 13

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DOLLAR TREE STORES, IN C. • 20 0 4 AN N UAL REPORT 9
In the shopping carts pictured to the right,
you can see a striking representation of value. We
recently comparison-shopped our competition
for a few dozen items, selected at random. At
Dollar Tree, those items cost $33.44, including tax;
at a nearby mass retailer, we paid
more than $62 for the same items.
Countless similar
comparison-shopping
exercises have shown us
time and again that Dollar Tree
prices are 30-50% less expensive than
grocery stores, drug stores, and mass merchants.
In an era when prices for healthcare, fuel and
many other items are rising, consumers are
searching for ways to make
their dollar stretch a
little further. We like to
think we make life a little
more affordable.
THEIR PRICE
$62.30
OUR PRICE
$33.44
VA LU E
Value