Dollar Tree 2004 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2004 Dollar Tree annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 54

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54

8DOLLAR TREE STORES, IN C. • 20 0 4 AN N UAL REPORT
Almost 20 years ago, Dollar Tree was founded on the
simple premise that every item would sell for $1. It’s
a novel idea to build a business around a pricepoint,
rather than around a specific category of merchan-
dise. And it’s been a tremendous success – more than
our founders ever would have imagined.
But it’s not
enough to simply
sell stuff for $1.
That “stuff”has got
to be a value. In
other words, we’ve
got to offer cus-
tomers “stuff”that’s
worth more than
$1. So to us, value is
a combination of a
surprisingly low
price AND quality.
A visit to any of our
2,700+ stores will
tell you that we’re
fulfilling that mission. Pet supplies, brooms, candy
and snacks are just a smattering of the unbelievable
values you’ll find at Dollar Tree, even everyday
household items. When was the last time you saw
a brand-name toothbrush priced at $1 elsewhere?
Along with the usual brands, we even sell battery-
operated toothbrushes, and still just for $1.
In addition to price and quality, “value”also refers
to dependability. So we offer brands customers know
and trust. Additionally, we have begun highlighting
our “Freshness
Guaranteed”pro-
gram to our cus-
tomers. We want
customers to know
they can depend on
food and beverage
products that
they purchase
at our stores
to be fresh,
100% of the
time. And,
through the
use of our new
POS systems,
customers also can depend on us to be in-stock.
So we’re offering quality goods at a great price, on
brands customers trust, with guaranteed freshness.
That’s “The Art of the Possible”at Dollar Tree!
DOLLAR TREE MEANS VALUE