Dollar Tree 2004 Annual Report Download - page 10

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6DOLLAR TREE STORES, IN C. • 20 0 4 AN N UAL REPORT
Equally important to offering amazing value for one
dollar is providing customers with a fast, efficient,
and convenient shopping experience.
In real estate, it’s all about location, location,
location. Perhaps more appropriately in Dollar Tree’s
case that adage
should be: locations,
locations, locations.
More than 2,700 of
them. This past year,
we became the first
truly national dollar-
store operator when
we opened our first
store in North
Dakota. We now
have stores in all
48 contiguous states,
which is a lot more than just a milestone; it means
there’s very likely a Dollar Tree close to your home
and convenient to where you shop.
Further, we’re open when you want us to be.
Seven days a week, 363 days a year. We are
prepared to serve you for those last-minute needs
on Christmas Eve, the morning of Thanksgiving, or
on your way home from work. At night, our bright
lights are a beacon that says, “We’re open, c’mon in!”
The design of our stores also brings convenience
front and center to the shopping experience. A sub-
stantial number of Dollar Tree stores are located in
strip centers, and there’s ample parking within mere
steps of our front door. Once customers get to our
front door, they can
get in and out in a
jiffy, or stay awhile
and shop for surpris-
ing value — at their
option. No need to
schedule an hour or
two for a shopping
expedition. Fast, fun,
and friendly — that’s
what we’re all about.
Our stores are the
kind that kids just
love. Our merchandise mix spans everything
from toys, games, baby and toddler prod-
ucts, to party supplies, dolls, stuffed ani-
mals, and even grab bags. Where else can you
give children a dollar and light up their eyes by
telling them they can have anything in the store they
want?!? We make fun affordable.
DOLLAR TREE IS CON VENIEN CE