eBay 2008 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2008 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

excellent customer service, and reduce negative buying experiences from sellers with high rates of buyer
dissatisfaction.
Other Marketplaces Platforms and Services
StubHub
StubHub is a leading U.S. ticket marketplace that enables fans to buy and sell tickets to a large selection of
sporting, concert, theater and other live entertainment events. StubHub provides a marketplace dedicated solely to
tickets and is designed to enable users to buy or sell their tickets in a secure, convenient and highly reliable
environment. Buyers and sellers pay transaction fees to StubHub when tickets are bought and sold.
Classifieds Websites
Our classifieds websites are available in hundreds of cities and regions around the world and are designed to
help people meet, share ideas and trade on a local level. Our classifieds websites include Kijiji, Den Bla
˚Avis,
Gumtree.com, LoQUo.com, OpusForum, Marktplaats.nl and mobile.de. In addition, we have a minority equity
investment in craigslist, Inc., which operates the craigslist classifieds websites around the world. Our classified
websites generate revenue primarily through advertising.
Online Advertising and Other Services
We work with strategic partners in a variety of areas, such as online advertising, mailing and other services, that
allow us to extend the monetization of our platforms and user base. We work with strategic partners and members of
our affiliate advertising network in a variety of areas, such as online advertising, mailing and other services, that
allow us to extend the monetization of our platforms and user base. In 2008, we also launched our own advertising
service that enables third parties to directly purchase text advertising promoting their eBay listings and eBay stores
to appear on our websites.
Shopping.com
Shopping.com is a leading comparison shopping destination featuring products from thousands of merchants
across the Internet. Shopping.com offers one of the largest product catalogs on the Internet — searchable by
thousands of attributes — along with consumer product reviews through Epinions.com, which help users make
informed buying decisions. Shopping.com’s revenue is earned primarily from retailers who pay a fee for shoppers
directed to their sites by Shopping.com. In addition, Shopping.com is monetized through advertising revenues.
Rent.com
Rent.com is a leading U.S. listing website in the rental housing industry. The website is designed to bring
apartment seekers and apartment managers together in an efficient manner. Landlords pay a fee to Rent.com for
renters who indicate that they have found their apartments through Rent.com.
Marketplaces Growth Strategy
We will continue to work toward our goal of creating the world’s leading ecommerce franchise by investing in
our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses.
Our growth strategy is focused on reinvesting in our customers, improving the buyer experience and seller
economics by enhancing our products and services, improving Trust and Safety and customer support, extending
our product offerings into new formats, categories and geographies, and experimenting with various pricing and
buyer retention strategies. We have made significant changes in our three largest markets, the United States,
Germany and the United Kingdom to improve our buyer experience over the course of 2008, with a series of pricing,
shipping and other changes. The pricing changes reduced the upfront cost of listing fixed-price items on eBay so
that fees are now based more on the successful sale of items. In addition, final value fees also have been rebalanced
on a category-by-category basis. We encourage sellers to offer reasonable or free shipping to our buyers by
5