WeightWatchers 2012 Annual Report Download - page 8
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favorably with more expensive behavior-modification
programs delivered in an academic clinical setting.
Specifically, % of Weight Watchers participants lost at
least % of their starting weight, which exceeded only %
for standard behavior weight-loss treatment and % for a
combined approach.
And it is not just about the science. Consumers tell us in our
tracking studies that increasingly they describe our Program
as “for people like me,” “a plan that fits my lifestyle,” and
is “more modern.” External surveys are also positive. We
were once again, for the third year in a row, ranked # for
Best Weight Loss Diet and Best Commercial Diet Plan by
U.S. News & World Report; and for the second year in a row,
Easiest Diet to Follow by the same source.
We have a multitude of future growth levers.
M!BA#A#B"BA#BA"BA#BA
marketing (B2B) and healthcare, and are in the process of
developing a compelling skillset to parallel our strength in
Business to Consumer marketing (B2C), to enable us to
better service employers, government, payers, and providers.
M!A#A#B#BA
Management (CRM) to enhance consumer satisfaction and
retention. Simultaneously, this data-capture process should
help us better service our Corporate accounts.
M!BA#A#B(B(BAAB(#BABA#-BA
top of behavioral science. Tracking, Spaces, and Routines
(TSR) rolled out at the end of under the Program
name Weight Watchers °, and we believe these tools
will help consumers embed our Program much more
sustainably into their daily lives, building on the already
proven efficacy of the Program.
M!BA#A#BA(#ABA0"A#ABB-
platforms, such as strengthening our mobile platform to
stay ahead of an increasingly technologically driven world.
To maximize our success, we will leverage our current
capabilities and build new ones, investing today for
tomorrow in innovation, enabling us to better attract new and
never members. We will continue to evolve our marketing
approaches and to deliver a more consistent customer
acquisition strategy. We will continue to invest to improve
our ability to service Corporate accounts. While we will invest
aggressively in the growth drivers of our business, we will also
focus on margins and cost control to fund our future growth.
External surveys are
also positive. We were
once again, for the
third year in a row,
ranked # for Best
Weight Loss Diet and
Best Commercial Diet
Plan by U.S. News
and World Report.