WeightWatchers 2012 Annual Report Download - page 4
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 |
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We accomplished a lot in , including:
M!BA#A#B#B1!(
and loyal consumer base, with retention unchanged at
months for our meetings business and months for
our Online business.
M!)B0#B)#ABAAA)
continued to increase penetration on the heels of new
technology, features, and benefits offered. We have seen
high repeat activity and ended the year with over . million
active subscribers. We have successfully grown the Online
business to $. billion, up from approximately $
million only five years ago.
M!AǍA#B)#B#
initiative and ended the year % complete—on target with
our goals. The enhanced meeting room experience has
benefited our current members with a more modern feel,
ease of access, and overall brand appeal. Better external
imagery was also critical for our branding, enabling us to
attract a member we might never have otherwise seen.
M!"#B)###BA#2A
a budding client roster inclusive of Penn State, Knowledge
Universe, the Cities of Boston, Newark, and many other
notables. Our strategic account business grew double digits
in and represents our future.
M!#A#BB(Ǚ1ǝBA#A
repurchase and $ million via dividends.
While overall results fell short of our full expectations, we
continued to push and make solid progress on our long-term
strategic agenda.
The broader context for our industry and position is bright,
and it is our opportunity to harness our unique collection
of assets to win. Today, we have a core face-to-face group
support business with strong recognition, high satisfaction
and recommendation rates, demonstrated clinical efficacy,
and thousands of members-turned-meeting Leaders, giving
us a clear competitive advantage.
The healthcare landscape continues to become more
conducive to our offering. Over more than a decade, we have
seen the evolution of obesity positioning move from a beauty
crisis to a health crisis. We have never felt stronger that, in
the long term, we can be fully integrated into the healthcare
system as the frontline solution to addressing obesity. We
do what everyone else talks about: We deliver weight-loss
outcomes, and we do it at a low cost with a fully scaled model.
We will
leverage our
current
capabilities
and build
new ones
—investing
today for
tomorrow.