WeightWatchers 2012 Annual Report Download - page 21

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As Weight Watchers Online and Weight Watchers eTools reflect different value propositions, the
subscription products are priced differently. Both subscription products currently offer an initial pre-paid
subscription term of one or three months, continuing thereafter on a pre-paid month-to-month basis until
canceled. In the United States, Weight Watchers Online costs $65.00 for the initial 3-month term or $48.90 for
the initial one-month term. The ongoing monthly fee for Weight Watchers Online is $18.95. In the United States,
Weight Watchers eTools costs $34.95 for the initial 3-month term or $14.95 for the initial one-month term. The
ongoing monthly fee for Weight Watchers eTools is $14.95. In addition, Weight Watchers eTools is included for
free in purchases by consumers of Monthly Pass.
Features of Subscription Products
We believe WeightWatchers.com’s personalized and interactive Internet subscription products provide
customers with an engaging weight management experience. Our Internet subscription products help customers
monitor their weight management efforts, encourage exercise and a more active lifestyle, and provide guidance
toward healthier eating habits by offering the following interactive resources:
•PointsPlus Tracker
• “Spaces” tool to help manage situations and the environment
• “Routines” tool to help establish healthy routines
•PointsPlus Calculators
• Power Foods lists
• Weight Tracker and Progress Charts
• Nutritional Guidelines
• Hunger Tracker
• Fitness Workouts and Videos
• Recipe and Food Databases
• Recipe Builder
• Meal Ideas
• Restaurant Guides
Mobile Solutions and Other Market Opportunities
We believe that mobile weight management tools and resources are an important market opportunity for us.
Our mobile phone applications, the iPhone®application, which launched in fiscal 2009, and the Android™
application, which launched in fiscal 2011, provide Monthly Pass purchasers and Weight Watchers Online
subscribers with access to a suite of weight-loss tools, such as recipe and tracking tools, as well as other helpful
content. In fiscal 2010, we launched our initial iPad®-optimized application, and a universal application was
launched in fiscal 2011. In fiscal 2011, we launched an iPhone®and Android™ barcode scanning application,
which scans the barcodes of food products and provides accurate PointsPlus values. We currently offer our
universal iPhone®and iPad®applications in eleven countries and our Android™ application in ten countries. We
continue to explore opportunities to enhance the mobility of our programs and products.
In addition, we believe men represent an important market opportunity for us and have a version of our
Internet subscription products customized for men. We believe web-based offerings, combined with appropriate
content and imagery, are well suited for men. We also believe we can expand our Internet revenues from sources
other than our Internet subscription products, including third-party advertising on our website.
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