US Cellular 2014 Annual Report Download - page 6

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In 2015, we plan to leverage not only the important work done in 2014, but also the investments
we have made in the business over the past several years. This year, we are in the final stages of
our 4G LTE network deployment and we will test Voice over LTE technologies. We will continue
to invest in exciting new products and services to build upon the exceptional network and
customer experiences for which U.S. Cellular is known.
We are operating in a highly competitive industry with compelling opportunities, such as the
anticipated high growth in mobile data over the next five years. We succeed by targeting rural
and suburban markets, where we have created and now leverage some unique advantages. Our
strategy is to provide our customers with outstanding wireless experiences, centered around a
best-in-class 4G LTE network. Our fast and reliable network is the backbone for our competitive
data offerings and devices. We have acquired spectrum directly or with partners, and will
continue to do so, to enable our network; this includes our recent partnership participation in
the AWS spectrum auction. In all of these ways, we intend to differentiate U.S. Cellular from
other providers.
Integral to this strategy, we have made significant investments in our business with the 4G LTE
rollout, spectrum purchases, new billing and operational support system, and expansion of our
product line to include tablets as well as the iconic smartphones our customers desire. These
investments have made our services and products even more attractive to existing and
prospective customers. We will keep on working to further build our customer base and expand
customer loyalty.
We plan to drive revenues through additional smartphone penetration, expanded data use
from our competitive device portfolio, and shared data plans. We will launch new devices and
other products and services that enhance customer data connectivity.
These actions will enable us to continue improving our performance over time. Throughout
this process, we will focus on both the top and bottom lines, working to grow revenues and also
to further increase operating efficiencies and to reduce costs.
We thank you, our shareholders, and also our debt holders, for your continuing support of our
long-term strategies.
Sincerely,
Kenneth R. Meyers LeRoy T. Carlson, Jr.
President and Chairman
Chief Executive Officer
4 U.S. CELLULAR
Looking Ahead