Rosetta Stone 2010 Annual Report Download - page 10

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Table of Contents
offered in all five levels of proficiency and another 18 of our languages are offered in the first three levels of proficiency. Our other 9 languages are available
in only one level of proficiency. We also plan to add new languages and new skill development and remediation courses for advanced language learners. We
believe that there is an opportunity to increase our revenue as we introduce additional levels of proficiency to our existing languages. In addition, we believe
that there may be opportunities for us to introduce additional language learning solutions containing industry-specific content.
Products and Services
We offer language learning solutions in three versions for 34 languages under the Rosetta Stone brand. Each language currently has up to five levels,
with each consecutive level representing a higher level of proficiency. We sell each level as a standalone unit, although we offer a price incentive to customers
to purchase all available levels of a language as a bundle, where that option is available.
As of December 31, 2010, we offer the following languages
Version 4 (24 Languages)
5 Levels (7 Languages)
English (American) English (British) French German
Italian Spanish (Latin American) Spanish (Spain)
3 Levels (17 Languages)
Arabic Chinese Dutch Farsi (Persian)
Greek Hebrew Hindi Irish (Gaelic)
Japanese Korean Polish Portuguese
Russian Swedish Tagalog Turkish
Vietnamese
Version 3 (7 Languages)
3 Levels (1 Language)
Latin
1 Level (6 Languages)
Arabic (Iraqi) Dari Indonesian Pashto
Swahili Urdu
Version 2 (3 Languages)
1 Level (3 Languages)
Danish Thai Welsh
Rosetta Stone continues to sell previous versions (i.e., Version 3 and Version 2) of our software in addition to the Version 2 and Version 3 list of
languages set forth above in some of our overseas markets and to institutional customers.
In September 2010, we released Rosetta Stone Version 4 TOTALe (Version 4) in 24 languages. Version 4 TOTALe integrates our CD solution with
coach-led practice sessions, fun and engaging language games, interaction with native speakers and live support from customer service agents. TOTALe is
also available in an online only subscription based service.
In November 2010, we released Rosetta Stone Discover, a stand-alone mobile application for Apple iPhone and iPod Touch, in French.
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