Oracle 2013 Annual Report Download - page 10

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Table of Contents
Oracle and Big Data
Big data generally refers to a massive amount of unstructured, streaming and structured data that is so large that it is difficult to process using
traditional IT techniques. As businesses drive more of their critical operations and information management through IT solutions, the volume of
data generated by businesses is increasing at unprecedented levels. We believe most businesses view big data as a high-value opportunity
because effective technologies can leverage big data to allow those businesses to gain new insights into their customers’ behavior, anticipate
future demand more accurately, align workforce deployment with business-
activity forecasts, and accelerate the pace of operations. Oracle offers
a comprehensive portfolio of products and services to help enterprises capture, manage, and analyze big data alongside an enterprise’s existing
enterprise and streaming data.
Our big data solutions for capturing unstructured, streaming and structured data complement existing Oracle Database environments and include
Oracle NoSQL Database, embedded Java and MySQL products. Oracle Big Data Appliance, a pre-integrated Hadoop appliance that is designed
to cost less and be easier to implement than custom Hadoop solutions, manages big data alongside enterprise data. Oracle Data Integration and
Oracle Big Data Connectors are designed to easily and non-
invasively integrate data from the Oracle Big Data Appliance and Oracle Database or
Oracle Exadata Database Machine to enable a data warehouse to further organize, analyze, interpret, report on and act on information from these
high volume data sources.
Oracle also offers Analytics software that is designed to leverage big data and enterprise data to enable organizations to analyze the data and
discover new ways to strategize, plan, optimize business operations, and capture new market opportunities. Oracle Business Analytics products
include data discovery software, enterprise performance management and analytic applications software, business intelligence software, and
predictive analytics and self-learning decision optimization software. Oracle Exalytics In-Memory Machine is designed to run analytic
environments at optimal performance and scale ideal for use with big data environments.
Oracle and Mobile Computing
Oracle provides a wide range of software for mobile computing. For example, Oracle Mobile Platform enables developers to build and extend
enterprise applications for popular mobile devices from a single code base. Oracle Mobile Platform supports access to native device services,
enables offline applications and is designed to protect enterprise investments from future technology shifts. Oracle Mobile Security offers
comprehensive mobile identity and application management for provisioning of trusted access. Oracle Business Intelligence Mobile provides
business intelligence functionality, from interactive dashboards to location intelligence, while enabling users to initiate business processes from a
mobile device.
Software and Cloud, Hardware Systems, and Services Businesses
Software and Cloud Business
Our software and cloud business consists of our new software licenses and cloud software subscriptions segment, which includes our SaaS and
PaaS offerings, our cloud infrastructure-as-a-service segment and our software license updates and product support segment.
New Software Licenses and Cloud Software Subscriptions
The new software licenses and cloud software subscriptions operating segment includes database, middleware and application software licenses,
as well as our Oracle Cloud Software-as-a-Service and Platform-as-a-Service offerings.
Our software solutions are built on a standards-based architecture that is designed to help customers reduce the cost and complexity of their IT
infrastructure. Our commitment to industry standards results in software that works in customer environments with Oracle or non-Oracle
hardware or software components and that can be adapted to meet specific industry or business needs. This approach is designed to support
customer choice and reduce customer risk. Our software products are designed to operate on both single server and clustered server
configurations for cloud or on-premise IT environments and to support a choice of operating systems including Oracle Solaris, Oracle Linux,
Microsoft Windows and third party UNIX products, among others.
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