MasterCard 2014 Annual Report Download - page 11

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9
• Facilitating Money Transfers and Personal Payments. We provide money transfer and global remittance products and
solutions to enable consumers, particularly in developing markets, to send and receive money quickly and securely
domestically and around the world. We continue to enhance our personal payments capabilities through our HomeSend
joint venture and partnerships with companies such as Western Union, expanding our money transfer technology
capabilities and providing financial institutions connected to our network with additional endpoints to send funds
domestically and globally.
Safety and Security
Utilizing the capability of the MasterCard Network, we ensure the safety and security of the overall payments system. We offer
products and services to detect, prevent and respond to fraud and ensure the safety of transactions made on our products and work
with governments to help develop safe and secure transactions for the global payments system. In many markets, our products
provide consumers with increased confidence through the benefit of “zero liability”, or no responsibility for losses, in the event
of fraud, and we continue to focus on extending this benefit for other consumers around the world.
Our products and solutions to prevent and detect fraud and enhance the safety of transactions include:
• internet authentication solutions that permit cardholders to authenticate themselves to their issuer using a unique, personal
code;
• services assisting customers, merchants and third-party service providers in protecting commercial sites from hacker
intrusions and subsequent account data compromises;
• a suite of fraud detection and management products and services; and
• services protecting issuers from attacks that can disable their systems.
We have been leading the development of industry standards and working with many payments industry associations to ensure
that payment security standards are put in place as part of our multi-layered approach to protect the global payments system. These
efforts include:
• evolving a roadmap for the migration to EMV, the global standard for chip technology that helps protect sensitive
cardholder information and reduce fraud;
• developing an industry-open standard for tokenization, which helps protect sensitive cardholder information for digital
transactions by generating a unique identifier used only for a specific transaction; and
• incorporating innovative cardholder verification technologies such as the use of biometrics (including fingerprints, face
and voice recognition).
Value-Added Solutions
MasterCard Advisors. MasterCard Advisors is our global professional services group which provides proprietary analysis, data-
driven consulting and marketing services solutions to help clients optimize, streamline and grow their businesses. With analyses
based on billions of anonymous transactions processed globally, we leverage aggregated information and a consultative approach
to help financial institutions, merchants, media companies, governments and other organizations grow their businesses or otherwise
achieve efficiencies.
Our information services group provides a suite of data analytics and products (including reports, benchmarks, models and insights)
that enable customers to make better business decisions. Our consulting services group combines professional problem-solving
skills with payments expertise to provide solutions that address the challenges and opportunities of clients with respect to payments.
The managed services group provides solutions via data-driven acquisition of accounts, activation of portfolios, conversion of
cards, marketing promotions activities and other customer management services.
Loyalty and Rewards Solutions. We provide MasterCard cardholders with a variety of benefits and services, including a scalable
rewards platform that enables issuers to provide their consumers with personalized offers and rewards, access to a global airline
lounge network, global and local concierge services, individual insurance coverages, emergency card replacement, emergency
cash advance services and a 24-hour cardholder service center. For merchants, we provide targeted offers and rewards campaigns
and management services for publishing offers, as well as opportunities for holders of co-brand or loyalty cards and rewards
program members to obtain reward points faster. We support these services with program management capabilities.