MasterCard 2014 Annual Report Download - page 10

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8
• Mobile gateways that facilitate transaction routing and prepaid processing for mobile-initiated transactions for our
customers.
Programs and Solutions
We provide a wide variety of products and solutions that support payment products that customers can offer to their cardholders.
These services facilitate transactions on the MasterCard Network among cardholders, merchants, financial institutions and
governments in markets globally. The following chart provides GDV and number of cards featuring our brands in 2014 for select
programs and solutions:
Year Ended December 31, 2014 As of December 31, 2014
GDV in billions % of Total
GDV Cards in
millions
Percentage Increase
from December 31,
2013
MasterCard Branded Programs 1
Consumer Credit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,115 47% 727 5%
Commercial Credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360 8% 40 18%
Debit and Prepaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,024 45% 670 24%
1 Excludes Maestro and Cirrus cards and volume generated by those cards.
Consumer Credit and Charge. We offer a number of programs that enable issuers to provide consumers with cards that allow
them to defer payment. These programs are designed to meet the needs of our customers around the world and address standard,
premium and affluent consumer segments.
Debit. We support a range of payment products and solutions that allow our customers to provide consumers with convenient
access to funds in deposit and other accounts. Our debit and deposit access programs can be used to make purchases and to obtain
cash in bank branches, at ATMs and in some cases at the point of sale. Our branded debit programs consist of MasterCard (including
standard, premium and affluent offerings), Maestro (the only PIN-based solution that operates globally) and Cirrus (our primary
global cash access solution).
Prepaid. Prepaid programs involve a balance that is funded with monetary value prior to use and can be accessed via a card or
other payment device. We offer prepaid payment programs using any of our brands, which we support with processing products
and services. Segments on which we focus include government programs such as Social Security payments, unemployment
benefits and others; commercial programs such as payroll, health savings accounts, employee benefits and others; and consumer
reloadable programs for individuals without formal banking relationships and non-traditional users of electronic payments.
We also provide prepaid program management services primarily outside of the United States that manage and enable switching
and issuer processing for consumer and commercial prepaid travel cards for business partners such as financial institutions, retailers,
telecommunications companies, travel agents, foreign exchange bureaus, colleges and universities, airlines and governments.
Commercial. We offer commercial payment products and solutions that help large corporations, mid-sized companies, small
businesses and government entities streamline their procurement and payment processes, manage information and expenses (such
as travel and entertainment) and reduce administrative costs. Our offerings and platforms include premium, travel, purchasing
and fleet cards and programs; our SmartData tool that provides information reporting and expense management capabilities; and
credit and debit programs targeted for small businesses.
Payment Innovations. The continued adoption of mobile devices has resulted in the ongoing convergence of the physical and
digital worlds, where consumers are increasingly seeking to use their payment accounts to pay when, where and how they want.
Leveraging our global innovations capability, we are developing platforms, products, and solutions that take advantage of this
convergence and give us the opportunity to lead the transition to digital payments. We do this in a number of ways, including:
• Creating Better Shopping and Selling Experiences. We are focused on offering digital platforms, such as MasterPass,
and other products to make shopping and selling experiences simpler, faster, and safer for both consumers and merchants.
We also offer products that make it easier for merchants to accept payments and expand their customer base and are
developing products and practices to facilitate acceptance via mobile devices.
• Engaging with New Partners. We enable consumers to securely use their smartphones to make digital payments through
numerous active partnerships with mobile leaders around the world, including Apple, Google, Samsung, and Softcard.
Through our Open API Services, developers can innovate and create applications using financial and data services offered
through the MasterCard Developer Zone.