Kraft 2001 Annual Report Download - page 8

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Please find page 8 of the 2001 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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6
We know how to make good ideas grow.
One good idea leads to another, and another, and another. In 2001,
new products generated more than $1.1 billion in revenues. We hold
thousands of patents worldwide and, since 1981, we’ve received
more U.S. food-related patents than any other food company. We invest
more in advertising than any other U.S. food company. In the last six
years, we’ve received more than 100 advertising awards around the
world. Our focus is on four key growth areas: snacks, beverages,
convenient meals and health & wellness.