Kraft 2001 Annual Report Download - page 43

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Kraft Foods Inc.
37
Forward-Looking and Cautionary Statements
The Company and its representatives may from time to time make
written or oral forward-looking statements, including statements
contained in the Company’s filings with the Securities and
Exchange Commission and in its reports to shareholders. One can
identify these forward-looking statements by use of words such as
“strategy,” “expects,” “plans,” “believes,” “will,” “estimates,” “intends,”
“projects,” “goals,” “targets” and other words of similar meaning.
One can also identify them by the fact that they do not relate
strictly to historical or current facts. In connection with the “safe
harbor” provisions of the Private Securities Litigation Reform Act of
1995, the Company is hereby identifying important factors that
could cause actual results and outcomes to differ materially from
those contained in any forward-looking statement made by or on
behalf of the Company; any such statement is qualified by
reference to the following cautionary statements.
Each of the Company’s segments is subject to intense competition,
changes in consumer preferences, the effects of changing prices
for its raw materials and local economic conditions. Their results
are dependent upon their continued ability to promote brand equity
successfully, to anticipate and respond to new consumer trends,
to develop new products and markets and to broaden brand
portfolios, in order to compete effectively with lower priced
products in a consolidating environment at the retail and
manufacturing levels, and to improve productivity. The Company’s
results are also dependent on its ability to successfully integrate
and derive cost savings from the integration of Nabisco’s
operations with the Company. In addition, the Company is subject
to the effects of foreign economies, currency movements and
fluctuations in levels of customer inventories. The food industry
continues to be subject to the possibility that consumers could
lose confidence in the safety and quality of certain food products.
Developments in any of these areas, which are more fully
described above and which descriptions are incorporated into this
section by reference, could cause the Company’s results to differ
materially from results that have been or may be projected by or on
behalf of the Company. The Company cautions that the foregoing
list of important factors is not exclusive. The Company does not
undertake to update any forward-looking statement that may be
made from time to time by or on behalf of the Company.