Kraft 2001 Annual Report Download - page 21

•Oreo, the world’s number one cookie, got a lot bigger with the launch
of Chocolate Creme Oreo.
•We’re positioned for growth in Russia and Poland with the acquisition
of Stollwerck, a leading producer of chocolate confectionery.
•Creme Savers, our newest $100 million brand, grew revenues more
than 25%, with new flavors and expanded distribution.
•Club Social and Trakinas, two of our core biscuit brands in Latin
America, grew volume better than 30% in the large Brazilian market.
•Bringing together two icon brands, we launched Jell-O Oreo
ready-to-eat pudding.
•Our growth in developing markets continued with the expansion of
Milka into Ukraine and Siesta into Romania, Lithuania and Bulgaria.
•Broader distribution in the grocery and convenience store channels
drove strong growth of Planters Trail Mix, which has six of the top ten
items in the trail mix category.
Revenues $10.1 Billion
From the first cup of coffee in the
morning to a last late-night snack,
Kraft Foods makes the world’s favorite
foods. Our market basket of products,
which includes six brands with more
than $1 billion in revenues and a total
of 61 brands with revenues of at least
$100 million, is balanced across five
growing global sectors: Snacks,
Beverages, Cheese, Convenient
Meals and Grocery.
Whether it’s with global brands like
Nabisco, Philadelphia and Tang, or
regional favorites like Oscar Mayer,
Jacobs and Post, we’re on trend with
local tastes in more than145 countries
around the world. And along with our
products come great food and nutrition
ideas. Our websites, which are among
the most popular of any consumer goods
company, offer recipes, menu planning,
kitchen basics and in-depth health &
wellness information. With the best
brands and a range of helpful services,
we’re making food a simpler, easier,
more enjoyable part of life.
As more consumers eat on the run and snack whenever they get
a chance, Kraft is right beside them with some of the best-known
brands of cookies, crackers, confectionery and salty snacks. Now,
with the addition of Nabisco, Kraft is the world’s leading producer
of cookies and crackers, including global leaders like the Oreo
and Ritz brands. We’re also one of the largest chocolate producers
worldwide, with brands such as Milka,Toblerone and Côte d’Or.
Brands like Life Savers,Creme Savers,Altoids and Sugus round
out our confectionery business. Estrella in Europe and Planters in
North America are just two of our leading brands of salty snacks.
Snacks
Total Revenues $33.9 Billion
CHEDDARS,
ETS, CERTO,
R, COUNTRY
DIGIORNO,
IONS, FRUIT
ONEY MAID,
S, MAXWELL
SSICS, OVEN
KE 'N BAKE,
ANG, TEDDY
OIDS, BIRD'S,
ARO, FREIA,
A, KARUNA,
, MERENDA,
KROV, POST,
TERRABUSI,
S, BALANCE
S, CALUMET,
NA-CRUNCH
CREMA DE
G NEWTONS,
RISP, GOOD
IFE SAVERS,
Y, NABISCO,
POST, POST
NED WHEAT
, VELVEETA,
LUB SOCIAL,
LIA, GRAND’
S, MAARUD,
SILIA, O'BOY,
HOT, SIESTA,
A, VELVEETA,
ALS, BETTER
CASTELETS,
CÔTE D’OR,
ELI DELUXE,
FRESHMADE
PON, HANDI-
UNCHABLES,
CAR MAYER,
NKA, SEVEN
ÈME, SWISS
3-BIT, ALPEN
ESTRELLA,
APP, JELL-O,
SE, MELLOW
PLANTERS,
NA, SVOGE,
S, ATHENOS,
S-EYE, CAFÉ
HIPS AHOY!,
NCH, CREAM
SY MAC, EL
L COFFEES,
, KNUDSEN,
LL, MIRACLE
LADELPHIA,
LES, SOCIAL
ITS, TROLLI,
HEEZ WHIZ,
RAL FOODS
ONA, KRAFT,
LL, MIRACLE
RITZ, ROYAL,
OBLERONE,
, BARNUM'S
ARTE NOIRE,
COOL WHIP,
YSTAL LIGHT,
SCHMANN’S,
AINS, GREY-